FRIDAYS LAUNCHES ‘FLIP IT CHALLENGE’ IN HONOUR OF NATIONAL BURGER DAY

Burger connoisseurs at Fridays are today encouraging the nation to try flipping their burgers this National Burger Day on Friday 27th, eating them upside down to experiment with the flavour.

Fridays has been investigating the rumours that flipping a burger and eating it upside down can actually improve the taste. With a thicker bun underneath to absorb the juices from the burger, it’s a clever way to keep the flavour in.

To encourage the British public to ‘flip it’ this National Burger Day, Fridays is excited to have partnered with Charlotte Worthington, BMX freestyle Olympic gold medallist and former chef to inspire. Charlotte swapped her BMX kit for Fridays red and white stripes and took ‘flipping it’ to the extreme as she back flipped over burgers and even tried eating them while upside down herself at Adrenaline Alley in Corby, her home training park. Video of Charlotte’s stunts can be viewed at Fridays YouTube channel here, and is downloadable from here.

Speaking about the challenge, Olympic Gold Medallist & BMX champion, Charlotte Worthington, said: “I had so much fun getting the chance to flip burgers on my bike for once, rather than as a chef! While I can’t recommend burger fans try eating a burger upside down mid BMX run, I can say that flipping your burger is a revelation. Give it a go!”

The iconic restaurant chain has also launched the #FlipItChallange asking Fridays fans to share an image or video of them testing out eating its new range of burgers upside down on social media, tagging @TGIFridaysUK and including #FlipItChallange to be in with a chance of winning one of several £50 Fridays vouchers. Fridays have also created a ‘How to’ video for those looking to trial flipping their burger, that fans can find on their YouTube channel here.

A Fridays burger expert said, “The reason that many say a burger tastes better when eaten ‘upside down’ is that the top bun is thicker. So, flipping your burger means that there is more bread underneath to absorb the juices and flavours from the burger and toppings as you bite into it. It also means that your tongue meets the toppings first and the burger second. Whether that tastes better to you is down to personal preference – so give it a try and let us know what you find!”

Fridays’ new ‘best ever’ burger range features something for everyone. Loaded with quality, the new range includes new and improved steak burger made from Red Tractor farm assured 100% British beef and served in new soft brioche style seeded buns with house fries. Whether it’s the ‘Towering Inferno’ for those who prefer a spicy kick, ‘Filthy Rich’ for fans looking for pure indulgence, or ‘To Vegan and Beyond’ with its plant-based goodness, Fridays is excited for fans to ‘meat’ the new line-up. The full new burger line up can be viewed on the Fridays website.

Speaking about the Flip It Challenge and Fridays’ new menu, Robert B. Cook, Fridays CEO, said: “Our new range is full of new and exciting flavours and our new brioche style buns were chosen for their ability to soak up all the juices a good burger produces, as well as their taste. So, if you’re a burger fan, get down to Fridays and let us know what you think by posting your verdict on social media using #FlipItChallenge. Who knows, if enough of you agree we may even look into how we could start to serve burgers ‘upside down’!

Fridays top tips on how to flip:

Fridays burger experts have created a video sharing the key reason you should flip and also show burger fans how to do it, because according to experts there is an optimum way to eat your burger upside down effectively:
When picking up your burger, don’t just pick up as normal (with thumbs underneath) and try and turn in mid air, this could get messy
We recommend placing your thumbs on top of the burger facing inwards with your fingers underneath
This means that as you pick the burger up and bring your fingers round to the top the burger will naturally turn upside down for a much easier eating experience