G0.0d things come to those who wait, as Guinness 0.0 launches in Great Britain this week

Good things really do come to those who wait, as Guinness announces the return of Guinness 0.0 in Great Britain available to purchase in select Morrisons and Co-op stores this week followed by distribution in further supermarkets and pubs nationwide.

Guinness 0.0 is the alcohol-free beer from the brewers at St. James’s Gate. Boasting the beautifully smooth taste, perfectly balanced flavour and unique dark colour that Guinness is known for, the brewers start by brewing Guinness 0.0 in the same way they always have. The alcohol is then removed through a cold filtration process that ensures the iconic, much-loved character of Guinness is maintained and nothing is compromised.

The resulting product is unmistakably Guinness, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes. For those choosing not to drink alcohol, Guinness 0.0 is also a low-calorie option with just 17 calories per 100ml. This means a standard can of alcohol-free Guinness 0.0 contains less than 75 calories – but with the iconic flavour that you know from a regular pint.

Neil Shah, Head of Guinness GB said: “We are incredibly pleased to have Guinness 0.0 back on shelves and in pubs and have put in place additional quality assurance measures to make sure this really is the best alcohol-free Guinness possible. So, even if you choose not to drink an alcoholic drink, you can still enjoy an iconic pint of Guinness without the alcohol. We firmly believe we have created a taste experience truly unrivalled in the world of alcohol-free beer and can’t wait for people to try it.”

Whilst Guinness 0.0 continues to be distributed across markets globally this year, in Great Britain it will be available in 440 ml can format in select off-licences and supermarkets including Morrisons and Co-op. The rollout of Guinness 0.0 to pubs is set to take place in September alongside Guinness’ brand new MicroDraught on-tap technology, meaning pub-goers can choose to enjoy an iconic pint of Guinness without the alcohol as if freshly poured the way it should be in their favourite local, whatever the occasion.