Gardening is having its moment as it becomes an upward trend amongst millennials

Gardening is having its moment as it becomes an upward trend amongst millennials, with younger households enjoying gardening at an all-time high of 29%. The pastime, once only associated with older people, has everyone from the fashion world to celebrity circles now wanting a ‘green haven’ in their vicinity. However, what they don’t want to admit is that they do not have the time or confidence to garden.

The new generation of plant lovers are taking to social media to show off their new-found gardening ‘prowess’, as trend-watchers now report that more and more millennials are bringing the outdoors indoors, welcoming cacti, aloes and air plants into their homes.

It comes as no surprise that the overall gardening retail market is currently worth over an astounding £5bn annually.

Whilst fashion icons like Kate Moss are expressing their love for all things leafy, influencers like Alexa Chung and Kelly Brooks are also on a mission to make gardening sexy. Other, more health-conscious celebs like Reese Witherspoon, Jake Gyllenhaal and Sienna Miller have even taken to gardening to grow their own produce.

A-listers are not the only ones going crazy for horticulture though, as the new age of gardening seems to bring new breeds of gardeners:

• The Late Bloomers – Eager gardeners in their 30s and 40s. As these individuals have grown older, they have become increasingly keen to garden, however, they lack confidence.

• The Millennial Gardener – Born between the early 80s and 00s, this trendy crowd have discovered gardening through platforms like Pinterest and Instagram. The concept of gardening fits right into many millennials’ obsession with self-improvement and wellness and gives their social credibility a boost.

• The Eco-Gardeners – These gardeners are looking for a more sustainable way to garden, with greater consideration for the environment and wildlife.

• The Entertainers – This group has the desire to turn their garden into an entertainment area, causing a boost in sales across garden furniture sets, outdoor lighting, and barbecues.