Glitter season is in full swing with sales of glitter cosmetics worth more than £300,000 to retailers

Glitter season is in full swing with sales of glitter cosmetics worth more than £300,000 to retailers during the four week period 25th June 2018 to 21st July 2018 (IRI Retail Advantage w/e 21st July 2018) and up an impressive 321% compared to the same period last year. This is according to the latest data analysis from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers.

Festival goers, party lovers and fans of the ITV series Love Island, the final of which was aired on Monday, have been boosting sales with more than 60,000 more glitter products sold this year, helping us to achieve maximum sparkle in 2018.

Top sellers include face glitter, which have contributed 51% to the growth of glitter in 2018 and worth £126k in value sales, and eye glitter, worth £138k in sales, contributing 50% to the growth in overall glitter in cosmetics sales. However, nail products, the mainstay of glittery cosmetics over recent years, have fallen, down 5% since last year.

“We are seeing something of a revival in glitter from the glam rock days and discos of the ‘70s and ‘80s, but with a new twist,” comments Kaajal Bhatti, Senior Insights Manager, IRI. “The glitter craze we are seeing this season really kicked off last year when the Love Island contestants had a glitter party. Last year’s glitter cleavage trend has turned into this year’s glitter craze with no body part untouched, including glitter lips, eyes, brows and even tongues! It seems that viewers are rushing out to copy the sparkly antics of Georgia, Megan and Samira.”

While Love Island is now finished, the summer festival season is still going strong with top temperatures set to boost crowds at major music festivals, including Reading and Leeds, RiZE, Bestival and Creamfields during August. IRI predicts further spending and growth in cosmetics with the sparkle factor.