Graduates Transform the Face of Car Leasing

A car leasing firm based on the outskirts of Cardiff has trusted its graduate employees to transform its online presence.

Green Bison Limited, sited near Caerphilly, offers car leasing services and has just celebrated its 15th anniversary since opening its doors to the public for the first time.

During this 15-year period the company has seen the industry transform with mergers and acquisitions of leading funders and new entrants to the broker market come and go.

Realising that the car leasing industry is now largely an e-commerce business, the company director Keir Jones, decided that it was time to refresh the face of Green Bison, bring the company forward and embrace the market growth in Personal Contract Hire.

When Keir discussed the requirements with Nathan Pennington (28), the company’s head of marketing, they realised they needed an entirely new brand to move the business forward.

Nathan said: “Alongside having a new website, we needed to make the brand and the logo relevant. We previously traded as ‘GB Vehicle Contracts’, but what is that? With the market moving heavily towards personal contract hire we needed to make the message clearer and more relevant to consumers, so we opted for the new brand, ‘GB Car Leasing’.”