HEINEKEN UK AND ALEXANDRA PALACE EXTEND PARTNERSHIP

HEINEKEN UK, the nation’s leading beer, cider and pub company, is today confirmed as the official beverage supplier to Alexandra Palace, continuing a partnership that extends back to 2012.

An exclusive agreement, for a further three years, will see Heineken supply a range of products at Ally Pally’s award-winning events programme, which includes up to 60 nights of live music each year, plus festivals, Theatre performances and bucket-list sporting events. In addition, they will support the Palace’s huge variety of pop-up bars, their Festival Village, Phoenix Bar & Pizzeria, Ice rink, corporate events, outdoor activations and The Terrace – which is one of London’s largest beer gardens.

Products will include draught and packaged lager, ale and cider, such as Heineken, Amstel, Birra Moretti, Cruzcampo, Inch’s Cider, Beavertown Neck Oil & Heineken 0%.

Will Rice, On-Trade Director for HEINEKEN UK says: “Ally Pally in an institution, not only in London, but famous across the world. We are really pleased to be able to continue our long-standing relationship with this iconic venue so that fans and visitors can enjoy the very best selection of beer, cider and alcohol-free drinks.”

Alexandra Palace Commercial Director, Lucy Fenner says: “We are delighted to extend our partnership with Heineken. We welcome millions of people to the Park and Palace each year, offering an abundance of events and activities. Providing a unique, high-quality visitor experience is essential, and partnering with a brand as renowned as Heineken is a crucial part of achieving this. We look forward to working together to improve and expand our offers to visitors.”