HEINZ SALAD CREAM TEAMS UP WITH GRASSO FOR A LIMITED-EDITION SUPPERCLUB EXPERIENCE

This year, Heinz Salad Cream is celebrating a milestone that few sauces can boast—110 years of drizzling, dipping, and delighting the taste buds of Brits across the nation. And just like all great icons, Heinz Salad Cream knows that a birthday this big deserves more than just a day; it deserves a month-long celebration!
To mark this saucy occasion, Heinz is teaming up with TikTok’s viral culinary sensation, Grasso, to launch an exclusive Supperclub experience that’s as unique as it is delicious. Starting this month, superfans can immerse themselves in a special Heinz Salad Cream menu available at Grasso’s supper club on Tuesdays and Thursdays for just £38—a price that’s almost as irresistible as the dishes themselves.
The menu features spins on some of Grasso’s best sellers – including saucing up their beloved Mozzarella Sticks with Salad Cream, a Salad Cream Ploughman’s Pizza, and as no party is complete without birthday cake, a Heinz Salad Cream Baked Kiwi Cheesecake.

Grasso, on Dean Street, Soho, specialises in Italian American inspired recipes, and has risen to TikTok fame this year. The Grasso family, with roots from Syracuse, Sicily, moved to New York and London in the middle of the last century. Their normal menu reflects this journey, and includes old classics, and Little Italy favourites.

When creating the Salad Cream menu Heinz worked closely with Grasso to develop a menu that would excite Gen Z and ignite a new love for Salad Cream amongst younger Heinz fans. Although the much-loved sauce is a staple across the UK delighting the generation already sold on the tangy taste and superior quality, many Gen Zers are yet to experiment with the sauce.

Thiago Rapp, Director of Taste Elevation, at Heinz said: “The 110th Birthday was the perfect occasion to celebrate one of our favourite sauces in a really unique and delicious way. We loved co-creating the Heinz Salad Cream menu with our friends at Grasso, coming together through a love for really tasty, high-quality food. We know from speaking to our fans across the country that Heinz Salad Cream is actually only eaten with salad 30% of the time! SO, what better way to delight our fans than with Heinz Salad Cream Caesar Salad and a Heinz Salad Cream Ploughman’s Pizza?!”

Bookings for the Heinz Salad Cream menu at Grasso can be made on the supperclub app, downloadable for iPhone on the Apple app store. The menu is priced at £38 per person and includes the 3 courses. Drinks are not included.

Seanie Grasso, Founder of Grasso said: “As a family run restaurant, we’ve all enjoyed chipping in to put a Heinz Salad Cream spin on the classic Grasso dishes. Even our mum, Anna, who makes the desserts at Grasso, got involved. She’s a huge Salad Cream fan and was responsible for creating the Salad Cream cheesecake for the party. We’re really excited to show off the Salad Cream menu and hopefully show Grasso and Heinz fans just how versatile and delicious it is.”

So, when it comes to booking the tangiest table in town, It has to be Heinz.