House proud Brits rely on social media to makeover their homes
As a nation, we are obsessed with our homes, and recent research with homeowners reveals that we love keeping our houses in tip-top condition and enjoy freshening up our living spaces with a makeover.
With the rise of the Hinch generation, 32 per cent of men and 40 per cent of women were found to consider themselves to be ‘house proud’, stating that having a beautiful interior has a positive impact on their wellbeing.
The research conducted by Berkeley Group with 2,000 UK residents found that over a quarter of homeowners (26%) consider changing their interior scheme at least once a month and one in 10 (10%) contemplate this weekly.
When it comes to finding inspiration for the home, almost a third of 18-24-year olds (31%) turn to social media influencers as their primary source of inspiration, whilst a quarter of this age group (25%) are influenced online by bloggers.
With around 67 per cent of the nation on social media, over one fifth (21%) of all homeowners find their interior inspiration on social media and on average people use these channels for home inspiration at least five times a week. Facebook was the most popular network for home inspiration (21.8%), closely followed by Pinterest (21.7%) and then YouTube and Instagram (20%).
In terms of our TV consumption, property makeover programmes are still proving to be popular. In the study it emerged that Location Location Location, Homes Under the Hammer, and Grand Designs were the nation’s favourite choices.
Home trends this season
With so many popular interior trends, it can be difficult to know which to choose from. The study analysed which recent home trends were favoured by Brits…
- Natural materials – 29 per cent
- Floral fabrics and wallpapers – 13.4 per cent
- Abstract art and geometric patterns – 13 per cent
- Curved furniture – 12 per cent
- Velvet furniture and furnishings – 11 per cent
