How does your salary compare to the top paid beauty tiktokers?

The Body Shop have taken a look into The UK’s Most Popular Beauty Trends. What have us Brits been searching for the most? What platforms have we been using? And how does the average UK salary compare to the current top beauty tiktok earners?

From removing blackheads with vaseline to achieving heatless curls with just a dressing gown belt, TikTok beauty trends have gone viral. This in turn is making some tik tok users a healthy amount of money.

According to the Office for National Statistics, the median annual pay for full-time employees in the UK was £31,461 for the tax year ending 5 April 2020.

With this in mind, James Charles’ has made almost 80% of the average UK salary, £24,948.00, in just one tiktok post.

To put this into even more perspective, James Charles is 21 years old. According to data from the House of Commons library, the average income for an 18-20 year old male is £344.20 per week and £495 per week for a 22-29 year old male which comes out at about £25,740 per year. Therefore pretty much the same as one tiktok post for James Charles.

Top 20 highest earning beauty TikTokers

Rank	Username	Followers	Est. Earnings Per Post (Min)	Est. Earnings Per Post (Max)	URL
1	@james charles	35M	£14,969.00	£24,948.00	https://www.tiktok.com/@jamescharles
2	@cutybeautykhan	21.5M	£8,553.00	£14,969.00	https://www.tiktok.com/@cutybeautykhan
3	@abbyroberts	15.3M	£6,415.00	£11,405.00	https://www.tiktok.com/@abbyroberts
4	@skincarebyhyram	7M	£2,851.00	£4,276.00	https://www.tiktok.com/@skincarebyhyram
5	@makeuppbyruthie	3M	£1,283.00	£2,138.00	https://www.tiktok.com/@makeuppbyruthie
6	@hudabeauty	3M	£1,283.00	£2,138.00	https://www.tiktok.com/@hudabeauty
7	@keilidhmua	3M	£1,140.00	£1,995.00	https://www.tiktok.com/@keilidhmua
8	@illumini_arty	2.3M	£926.00	£1,639.00	https://www.tiktok.com/@illumin_arty
9	@jonysios	2M	£641.00	£1,069.00	https://www.tiktok.com/@jonysios
10	@makeupmetamorphos	1.4M	£598.00	£997.00	https://www.tiktok.com/@makeupmetamorphos
11	@beautygurumo	1.2M	£498.00	£855.00	https://www.tiktok.com/@beautygurumo
12	@rikkisandhuu	1M	£470.00	£784.00	https://www.tiktok.com/@rikkisandhuu
13	@daniellemarcan	1M	£513.00	£784.00	https://www.tiktok.com/@daniellemarcan
14	@muasyaifah	1.1M	£470.00	£784.00	https://www.tiktok.com/@muasyarifah
15	@ robertasalatioan	666K	£278.00	£470.00	https://www.tiktok.com/@robertasalatioan
16	@xthuyle	651K	£278.00	£463.00	https://www.tiktok.com/@xthuyle
17	@beautybydrcat	555K	£235.00	£392.00	https://www.tiktok.com/@beautybydrcat
18	@ling.kt	468K	£178.00	£335.00	https://www.tiktok.com/@ling.kt
19	@ donidarkowitz	383K	£142.00	£285.00	https://www.tiktok.com/@donidarkowitz
20	@liss_makeup	388K	£142.00	£285.00

From TikTok to Google we can learn a lot about the current beauty trends. So what is it we Brits are searching for the most?

While some beauty fads may fade to a memory, others live to stand the test of time; but what are the biggest beauty trends right now in the UK and how do these compare globally? To find out, The Body Shop analysed online search data across 64 countries to highlight the world’s biggest beauty trends today.

Eyebrow slits are back! ‘eyebrow slits men’ has been searched for 212% more than in 2019
Most Googled Beauty Trend around the world is ‘short hair styles’ (UK searching the most)
Natural beauty wins with 114,200 searches for ‘natural makeup looks’ in the UK in 2020
Biggest increase in searches in the last year – 1,495% increase for ‘brow lamination’

The top 10 UK’s biggest beauty trends based on monthly searches are:

RANK	Trend	Average Monthly Search Volume	City Most Searched For In
1	short hair styles	165000	Newcastle
2	microblading	60500	Manchester
3	eyelash extensions	60500	Newcastle
4	lip filler	33100	Newcastle
5	bob haircut	27100	Newcastle
6	eyebrow tinting	27100	Newcastle
7	boycut hair style	27100	Manchester
8	botox	27100	Manchester
9	hd brows	27100	Newcastle
10	eyebrow microblading	27100	Newcastle

Results show that the most popular trends in the UK are short haircuts, and perfectly-shaped eyebrows. While many years ago, small and thin, pencil-like eyebrows were popular, now full, thick and defined eyebrows are the go-to. In fact, “brow lamination” is the search term which saw the biggest increase in popularity in the last year, with an extra 1,495% searches since 2019, followed by “pastel eyeliner” with a rise of 735%.

They have also predicted that the Top Three Beauty Predictions for 2021 will be:

Colourful liner and locks
Snatched brows
Au-natural beauty

The Body Shop predicts that 2021 will be the year of colour; with terms such as “neon eyeliner”, “pastel eyeliner” and colourful hair dye all seeing significant growth in searches in recent years.

The “neon eyeliner” trend continues to gain popularity with a 1,014% increase in searches since 2016. Between 2016 and 2020, “pastel eyeliner” has seen a significant growth of 896%, with searches seeing huge spikes over the last year alone.

Pink, green and blue hair dye have all increased more than 200% since 2019, so expect to see plenty of colourful locks in 2021 as we look ahead to more brighter days.

For eyebrows, it’s their time to shine in 2021. The biggest increase in searches in the last year has been for “brow lamination” with a growth of 1,495%. Similarly, the term “soap brows” has seen a rise of 381% and “eyebrow slits men” has been searched for 212% more than in 2019.

The research has also highlighted how the UK’s admiration continues to grow for natural beauty which terms such as “fake freckles makeup” seeing an increase of 180% in the last year. While some things may be uncertain over the next twelve months, one thing to be sure about is that 2021 is the year to embrace natural beauty.