HUGO BOSS RESTRUCTURES CREATIVE LEADERSHIP TEAM

After the successful introduction of the new BOSS and HUGO brand identity
and the launch of the new collections and brand codes in January, HUGO BOSS is rebuilding its creative leadership team.

Ingo Wilts, Chief Brand Officer of HUGO BOSS AG, will step down from the Executive Board for personal reasons, effective February 28.
Wilts has been a member of the Board since 2016, and was most recently responsible for the overall creative direction of the collections including runway.
Together with his team, he was also responsible for the visual realignment of BOSS and HUGO, completed in January.
Wilts will continue to be involved in the company’s collection-related projects until the end of December.

HUGO BOSS is extremely excited to announce at the same time that Marco Falcioni, as Senior Vice President Creative Direction HUGO BOSS,
will take over the overall management of the creative direction of the two Group brands on March 1, in close cooperation with the designers responsible for the respective brand lines.
Having joined HUGO BOSS in 2015, he will report to Daniel Grieder in this newly created role.

In addition, starting March 1, Andrea Cannelloni will return to HUGO BOSS for a year as Creative Advisor.
For around 10 years until 2008, Andrea Cannelloni worked in various creative functions at the company.
Following his employment with HUGO BOSS, Cannelloni worked as President Napapijri at VF Cooperation until 2020.

“I look forward to working with Marco Falcioni and Andrea Cannelloni,
who both bring outstanding creative style and expertise in collection development,” says Daniel Grieder, CEO of HUGO BOSS.
“We want to be a 24/7 lifestyle brand for men and for women, reach out to younger consumers and turn them into true fans.
I am therefore convinced, that Marco Falcioni is the perfect choice for us to develop our collections into the future.
He has an absolute feel for trends and hits the zeitgeist and aspirations of the new generations.
Andrea Cannelloni will in return be of great relevance when it comes to bringing our casual and athleisure business back to full scale in the upcoming years.”