HUMAN CLAW with 16,000 snacks opens TODAY in Shoreditch
PROPER Snacks launches the UK’s first ever giant arcade claw machine where YOU become the grabber
Get yourself dunked in ‘The PROPER Dropper’ and grab the chance to win from a pit full of this season’s hottest drops and unlimited snacks
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* PROPER Snacks, makers of PROPERCORN & PROPERCHIPS, has created ‘The PROPER Dropper’: the UK’s first life-sized arcade game where members of the public are transformed into an arcade ‘claw’ to grab prizes and snacks from a giant pit.
* Thousands of pounds worth of merch from brands including fashion designer rental service ByRotation, iconic clothing brands FILA, NICCE and sound masters SONOS, will be hidden in limited-edition gold packs inside the pit.
* Open from 28th – 29th October at 11am-8pm in Ely’s Yard, Shoreditch, the free pop-up is brought to you by PROPER Snacks, who collaborated with renowned designer Toby Triumph to bring it to life.
PROPER Snacks, The UK’s leading better-for-you snack brand, has created ‘The PROPER Dropper’; a life-sized arcade claw in London’s Shoreditch, which will see players strapped in and dunked into a pit of 16,000 snacks and thousands of pounds worth of prizes.
Opening on the 28th of October for two days only, The PROPER Dropper has been launched in response to research revealing that almost 70% of Brits are looking to seize new opportunities, and 68% are open to trying something they’ve never tried before[2].
Members of the public will be in with the chance to take home bags of PROPERCORN and PROPERCHIPS, plus new PROPERCRISPS, in addition to hidden prizes including high-end fashion rental platform ByRotation, where you can hire out a show-stopping look for less, exclusive merch from iconic fashion brands FILA and NICCE, and Roam speakers from surround sound connoisseurs, SONOS.
Cassandra Stavrou, co-founder of PROPER Snacks commented:
“PROPER is a brand that has always been about bringing fun and creativity to the every day. So, we decided to turn up and give the public something unforgettable.”
“Whether it’s building a giant popcorn cement mixer or wallpapering London in popcorn pattern, we’ve always done this the ‘PROPER way’. The human claw goes right to the heart of our brand – another moment where we totally reimagine a childhood arcade game, and stop people in their tracks with our creative ambition. We’re so excited to bring the Human Claw to life this Autumn.”
The activation is the latest in a long line of bold moments in PROPER Snacks’ history, including popcorn-wrapped London buses
Similarly, the brand has a long history of championing iconic up-and-coming designers and artists, with many contributing to its now infamous on-pack designs. The decision to launch a (literal) ‘pick-me-up’ attraction in collaboration with iconic designer Toby Triumph, was taken to inject the same creativity and fun seen on its packs, back into the city.
The PROPER Dropper opens on Friday, 28th October and will run till Saturday 29th, October at Ely’s Yard, Shoreditch, 91 Brick Lane, E1 6QL, London. Sessions will be allocated on a first-come-first-served basis and at random through a ‘spin the wheel’. Sessions are limited between the hours of 11:00 and 20:00 and are completely free. Pre-booking is unavailable. The ride is available for those 18+, and surrounding activities are suited for all ages. Prizes are allocated at random and issued at the discretion of the provider. For further updates, follow @proper
Picture caption: Tash demonstrates the ‘PROPER Dropper’, the UK’s first human claw arcade machine, ahead of its launch on October 28, giving people the chance to win free Snacks and thousands of pounds worth of prizes. Issue date: Thursday October 27, 2022. PA Photo. Opening in Ely’s Yard, Shoreditch for two days only, The arcade machine contains a pit of 16,000 bags of PROPER Snacks, as well hidden gold packs with prizes from brands such as NICCE, ByRotation, FILA, and SONOS. Photo credit should read: Jonathan Hordle/PA Wire.
