INTRODUCING JOE & SEPH’S X 007 DRY MARTINI POPCORN

To celebrate the release of the 25th James Bond film, No Time To Die (2020), in cinemas November 2020, Joe & Seph’s are proud to launch a brand new popcorn flavour inspired by 007’s iconic cocktail of choice, a dry martini.

With their reputation for creating the most indulgent, artisanal and innovative flavours in the UK, award-winning popcorn makers Joe & Seph’s are delighted to be working exclusively with EON Productions to create a luxury popcorn for the iconic film franchise.

When it came to flavour, there was no doubt that Joe & Seph’s would encapsulate 007’s favourite drink in popcorn form, creating the 007 Dry Martini Popcorn (RRP £4 per 80g bag). Joe & Seph’s take their cult-favourite air-popped popcorn, which they coat in smooth, handmade caramel, 5% real Gin & Vodka and a twist of lemon. The result is the perfect treat for James Bond fans as they watch the world’s most iconic secret agent return in November. Delayed from the original release date in April 2020, Joe & Seph’s is more excited than ever to be celebrating the return of cinema and the growth in footfall to our most treasured picturehouses, especially when welcoming back our most celebrated franchise, Bond.

Founder Joseph Sopher says of the collaboration, “We’ve always been keen to maintain our reputation for creating the most innovative popcorn flavours which never compromise on their gourmet credentials and artisanal methods. As a family business that is proud to produce in the UK, we are delighted to be collaborating with EON Productions. The flavour was a no-brainer, of course it had to be based on James Bond’s Favourite cocktail, a Dry Martini, but this time popped not stirred…!”

Joe & Seph’s 007 Dry Martini Gourmet Popcorn is available now from Vue, Cineworld, Odeon, Empire and Picturehouse cinemas, as well as shops nationwide, the 007store.com and joeandsephs.co.uk.