Kopparberg drops a new Hard Seltzer range – and there’s nothing subtle about it

A little excitement for your fridge in the current climate wouldn’t go amiss, and with that, it’s time to get a new release on your radar. Kopparberg, the independent fruit cider giant and flavour expert that last year stormed the spirits market with its new range of gin, now injects its phenomenal flavour credentials into the UK’s latest drinks trend – the Hard Seltzer.

Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, which leaves behind no residual sugar – but does pack a punch.

In true Kopparberg style, the new Hard Seltzers don’t shy away from flavour and there’s zero compromise on taste, with a hit of bold fruit refreshment. Putting any preconceptions of flat liquid and dull, subtle flavours to one side; Kopparberg Hard Seltzer deliver the goods.

If you’ve not heard of the Hard Seltzer yet, where have you been? Hard Seltzers have been making headlines in the US for a while now as an alcohol-infused sparkling water, akin to the vodka lime & soda. They are the drink of choice for anyone looking for a lower-calorie alternative to current options, without losing the alcoholic kick.

To support the launch, Kopparberg will be running its #summerdelivered campaign in tandem to the release of the new range, offering fans the opportunity to get their hands on a few cans, alongside a slice of summer. Keep your eyes open as Kopparberg aims to put smiles on faces across the nation.

Rob Salvesen, Head of Marketing, comments: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low-cal promises of a Hard Seltzer. Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.”

Kopparberg Hard Seltzer is the perfect drink to enjoy ice cold with family or friends. Whether in the home, on your balcony or in the garden, Kopparberg Hard Seltzer is refreshing, full-flavoured and here to shake things up this summer. Available from the end of May.