The UK has been dealing with some form of lockdown for the majority of 2020, so it’s not surprising that industries have been dealt a challenging blow this year. However, the health and fitness sector has undergone a surprising transformation amid the ongoing COVID-19 restrictions. To learn more, take a look at these innovative ways the fitness industry is fighting back:
1. Virtual Workouts
Gyms, health clubs and leisure centres have been forced to close for significant portions of the year, but this hasn’t prevented them from continuing to offer genuine value to their customers. While you may not be able to hit the gym for a workout, you can still take part in virtual fitness classes and personal training sessions.
2. Increased Demand
Being stuck at home could have had a demotivating effect on people when it comes to fitness, but studies have shown that lockdown is actually having the opposite effect. Compared to last year’s statistics, more people have shown a desire to get fit during lockdown.
Similarly, many people are using the opportunity to shed the pounds. With access to safe weight loss shakes, you can lose weight in a relatively short amount of time, which means people are welcoming the chance to transform their health and appearance while they’re spending more time at home. For example, Shake That Weight offer these safe weight loss shakes, which are nutritionally balanced as well as containing high levels of calcium casein whey protein isolate. With people eager to embrace a healthier and fitter lifestyle, it’s not surprising that they’re keen to combine safety with rapid results.
3. Higher Sales
Although lockdown has had a negative impact on some sectors, certain health and fitness businesses have triumphed due to the increased demand for fitness equipment. In fact, sales have been so high that many retailers have experienced a shortage of stock.
While people have been unable to go to the gym or visit a leisure centre, they’ve adjusted to working out at home by purchasing fitness equipment. From cross-trainers and treadmills to free weights and yoga mats, there has been high demand for virtually all types of fitness products since lockdown began.
What Does the Future of Fitness Look Like?
It’s hoped that lockdown restrictions will be gradually eased within weeks, so will the fitness industry return to its pre-pandemic state? There’s no doubt that people will flock to gyms and health centres when they re-open, but it’s likely that many of these changes will continue to part of the future of fitness.
In the same way that technology revolutionised workouts with fitness trackers, the availability of virtual training sessions is set to be a firm fixture. Similarly, people are likely to continue using the at-home equipment they’ve invested in, which could mean fewer gym memberships.
Although some health and fitness businesses have suffered financially due to the lockdown restrictions, the most innovative firms have responded to changing demand. By incorporating these changes into the future of the sector, it seems the fitness industry will have a bright – and varied – future.