About Roasting Plant® Coffee
Roasting Plant® Coffee is redefining ‘fresh coffee’ as the only multi-unit coffee operator in the world to micro-batch roast in every café using its patented Javabot™ Coffee System.

Why is this important? Once roasted, coffee is highly volatile, stales rapidly and loses up to 70% of its flavour and aroma in the first 7 to 10 days, after which it develops off-tastes from oxidation and rancidity of the natural oils. In a recent blind taste-test in store, 100% of customers chose Roasting Plant coffee on taste alone versus other high-street brands.

Every cup ordered in every Roasting Plant® Coffee café is brewed to order within 60 seconds. Whole, freshly roasted beans are ground and brewed to order and ready to enjoy, one cup at a time. Roasting Plant® Coffee offers a choice of up to 8 single origins, sourced directly from farms across the world, from Jamaica to Ethiopia to Sumatra. You choose a cup of coffee or an espresso made from any one of those beans, a suggested blend or a personal blend. Coffee has never been this personal before.

Roasting Plant Coffee was born in the US and now has 12 locations, including five London stores – Selfridges, South Molton St, Borough High St, The Strand & High Holborn. The brand aims to be in over 300 locations within the next five years.

www.roastingplant.co.uk

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