Love Island 2022 Instagram Rich List

The study by AskGamblers looked at the estimated earnings each contestant would be able to earn for a sponsored post on Instagram, based on their current following and engagement rate.

Ekin-Su Cülcüloğlu will be able to earn more than any other Love Island contestant from the show’s eighth season so far. The 27-year-old actress already had a substantial Instagram following prior to entering the villa, but this has now grown to more than 451,000. With this following, Ekin-Su will be able to earn an estimated £1,450 for a sponsored post.

Gemma Owen comes second, with an estimated earning of £1,422 per sponsored post – 159% higher than the average of her fellow Islanders. Gemma has 446,000 followers on Instagram so far, and an engagement rate of 9.14%.

Luca Bish is in third place, with 274,000 followers, 17,832 average likes per post, and an engagement rate of 6.5%. With these figures, Luca will earn approximately £866 for every sponsored post on Instagram.

Paige Thorne could charge an estimated £858 for a sponsored Instagram post, making her the fourth richest Islander. The paramedic has 264,000 followers and a 10.48% engagement rate.

In fifth place is Liam Llewellyn. Since leaving the villa, Liam’s Instagram following has soared to 237,000, meaning he can now charge approximately £773 for a sponsored post.

Tasha Ghouri has 208,000 Instagram followers and 12,141 likes per post on average, allowing her to charge an estimated £668 per post, making her the sixth richest Islander.

Indiyah Polack follows in seventh place with 166,000 followers and an estimated earning of £524 per post. Indiyah also has the highest engagement rate compared with her fellow contestants of 12.52%.

A spokesperson for AskGamblers commented on the findings:

“Taking part in a show such as Love Island can be a fast-track path to becoming a successful influencer, and the potential earnings go far beyond the £50,000 prize money, with some ex-islanders such as Molly-Mae Hague earning an estimated £17,344 per sponsored post.

Those with a large following on social media are more likely to be popular in public votes to remain in the show, and the longer they are in the show, the more followers they are likely to gain. By the time the season finishes, these figures will likely be much higher.”