LUXURY AYURVEDIC BEAUTY BRAND FOREST ESSENTIALS LAUNCHES TODAY

Quintessential luxury Ayurvedic beauty brand, Forest Essentials is set to launch in the UK exclusively with Look Fantastic on 20th October 2021.

Founded in 2000 and led by Mrs Mira Kulkarni, who was driven by a desire to create the most effective products derived from Ayurveda, Forest Essentials has had a pioneering approach and sustainable outlook since its inception, applying practices that respect both the environment and the community in every sense.

Since being discovered by Leonard Lauder – whilst in India for Liz Hurley’s wedding – Forest Essentials has worked in conjunction with Estée Lauder Companies as its strategic partner to drive commercial success and expansion globally. The cornerstone and an inherent part of Forest Essentials’ DNA has been to give back to nature what is taken from it, the very premise of Ayurveda. Careful consideration is given to ingredient selection and packaging throughout the entire product cycle to fundamentally reduce environmental impact and contribute to society.

Commenting on the announcement and vision for the launch, Mr. Samrath Bedi, Executive Director at Forest Essentials, said, “The beauty industry is an integral presence across the U.K., with a diverse range of everyday essentials, luxury goods and personal services. Such demand and innovation has put the beauty sector at the heart of the U.K. economy, while also establishing a cultural footprint. The raised awareness around human rights and climate change has led their consumers to be more selective and demanding of business practices, by prioritizing brands who value transparency and are purpose-led in their messaging and authenticity. At Forest Essentials, we have always pioneered such values and thus foraying into international waters, with U.K. being the first choice of market, works well with what our Brand stands for.”