Mars Wrigley unveil Xmas Celebrations Ad

A heart-warming seasonal love story featuring two outsiders, a Bounty Bar and a Brussels Sprout, take centre stage in the new Celebrations Christmas ad.

The spot follows the story of the ‘Lonely Bounty’ – an unwanted chocolate bar who struggles to find love at Christmas.

The film opens with Bounty unable to find a dating match online amongst the endless ‘Bounty boycotters ‘ and follows our anti-hero in a series of flashback scenes (alone at the disco, stood up for a date and a pink slipper pity party) which are set to tug at the festive heart strings of even the most seasoned Bounty basher.

Set to a poignant seasonal soundtrack, the new spot sees Bounty finally find his true love whilst poking fun at holiday advertising conventions – parodying festive TV spots and iconic Christmas films, with nods to John Lewis, Love Actually and Bridget Jones’s Diary.

Cemre Cudal, Mars Wrigley’s Head of Christmas said: ‘Our film highlights a love affair between two outsiders – Bounty and Sprout. The unlikeliest of couples but, nonetheless, a love for the ages. I defy anyone not to fall in love with Bounty after they watch this heart-breaking film. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January. Because no Bounty should be left alone at the bottom of a Celebrations tub!’

The Lonely Bounty was commissioned following research revealing Bounty is the most unloved in a box of Celebrations with over half (52%) of Brits claiming it’s their least loved chocolate. The research revealed that this dislike of Bounty bars is most prevalent in Brits aged 18-24, with 44% of them choosing it last – the Maltesers Teasers being top pick with 63% selecting it first.

The poll of 2,000 British adults, commissioned by Celebrations, revealed that just under a third (32%) of Brits admit they throw away unwanted chocolates . The research also highlighted Brit’s disdain for the Brussels Sprout (Bounty’s love interest in the film) with 43% saying they dislike the festive staple.

Christmas has come early for Bounty bashing Brits this year, because, for the first time ever, Mars Wrigley are offering to take back unwanted Bounty bars from Celebrations tubs and swap them for Maltesers Teasers, as part of the Bounty Return scheme which is launching across the nation in January 2022.

The scheme is rolling out across three Co-op locations Including Glasgow , London and Manchester from the 17th of January. For more information visit: @UKCelebrations #LonelyBounty

Watch the Lonely Bounty here: https://www.youtube.com/watch?v=WtG-5ni6Zjc