MAYOR OF LONDON CANDIDATE LAUNCHES OUT-OF-HOME AD CAMPAIGN ACROSS CITY

London mayor candidate and second-favourite Brian Rose launched an out-of-home advertising blitz across the city today/Monday – in what is one of the largest single media buys for a political campaign in the capital ever.

With 50 premium sites across 20 London boroughs, the campaign for the independent candidate includes posters at iconic sites including Holland Park roundabout, Westfield Stratford and Hammersmith Flyover.

Using a combination of traditional poster sites, static digital out-of-home and full motion video placements, the ads showcase the Brian For Mayor campaign and key policies, including plans to put 10,000 new police officers on the street, abolish the Congestion Charge during 2021, build 50,000 affordable homes by Christmas and rebuild London’s broken economy.

Rose, a 49-year-old US-born businessman who has lived in London for 20 years, said: “I think the assets look fantastic and the response from the public has been incredible. When I visited the Meridian Steps at Westfield in Stratford City, I was overwhelmed by the response from the public, who highlighted the importance of independent voices being included as part of the political process.

“I am confident that my campaign will continue to resonate with Londoners, and I am looking forward to polling day on May 6.”

Earlier this month, Rose was behind one of the biggest digital political adverts in history unveiled in London – which is expected to be seen more than 5million times.

The Brian For Mayor advert stretches across six screens and measures 72metres in length, as long as nine London buses – and forms an iconic advertising site on the capital’s Cromwell Road, which is the main artery into London from the south and south-west.

Brian added: “London faces its biggest challenge in living memory – the city needs to think bigger when it comes to electing a mayor with vision.”

He recently completed a 22-day tour of the capital in a ‘fully digital battle bus’, fitted out with on-board TV studio facilities including three 4K studio cameras, two Gimball Steadicam cameras, one GoPro and a drone camera – allowing Brian to live stream and answer questions via social media.

The tour covered 2,028 miles and all 32 London boroughs, resulting in 3.5million unique visitors to the Digital Battle Bus Tour site, of which 65 per cent are from the Greater London area, while he interacted with both voters and local media from the bus.

Since the London Mayor campaign began, the Brian For Mayor website has generated more than 5.9million unique users since launching in October, including 3.6million Londoners. It has also been shared more than one million times, via WhatsApp, text message and email.

Across YouTube, Instagram, Facebook and Twitter, Brian For Mayor content has been seen more than 1.2BILLION times

Brian, who is married with three children, added: “Covid means we need a radical new approach to getting our message out to voters, and this is set to be the most interactive canvassing campaign ever.

“And, while the technology may be new, there’s nothing new about the need to get out and speak with voters, find out about their concerns and answer their questions with my plan for London.”

At the start of the recent digital battle bus tour, Brian and team were fined by City of London Police for canvassing on the streets of Southwark in central London, and video of the incident has now been watched more than one million times on social media. At the time, he described it as ‘a violation of the democratic process’.

Brian, who left Wall Street in the US to work in the City, set up YouTube channel London Real ten years ago with a studio in his kitchen – and has grown it to five million followers on social media.