McDonald’s lifts the lid on Brits attitudes towards breakfast

It has been revealed that a quarter of adults skip breakfast at least four times a week – because they are ‘too busy’ or have nothing ‘appealing’ to eat, despite more people than ever working from home. A new survey of 2,000 adults by McDonald’s found 15% claim they simply don’t have time to sit down to eat the first meal of the day, whilst more than one-in-10 (13%) get caught up in ‘other things’ – likely to do with the merging of home and work-life.

Almost-a-third of uninspired UK adults (29%) say they skip breakfast because they have nothing in their cupboards that they feel like eating. With so many working, living and eating in the same place every-day, it’s no wonder the UK is feeling bored of breakfast in 2021.

BREAKFAST IN NUMBERS:

SAVOURY TASTES: Just over a fifth of those polled like to have something sweet for breakfast, while 38% prefer savoury
HUNGER STRIKES: 22% get less done and to a lesser standard due to feeling hungry
MID-MORNING NAP: Those who skip breakfast only last until an average of 10:26am before they start to feel wiped out
Number One: The most popular McDonald’s breakfast menu item is the humble Hash Brown (17%) followed by the iconic Sausage & Egg McMuffin® (16%)

The survey also discovered that we tend to make-do with a basic breakfast – with a single slice of toast considered to be ‘sufficient’ by 74%. Others rely on just a cup of tea (42%) or coffee (44%) to get them ready for the day ahead, meaning rumbling tummies across the nation.

Despite this, 55% consider breakfast to be the most important meal of the day while 73% like and actively enjoy it. However, it’s been revealed that 28% rarely have what they actually want for breakfast – showing a clear need to kick off the day with something tasty.

The McDonald’s survey also found that one-in-ten Brits show off their breakfast on social media… with 15% even buying their breakfast in hope of more likes!

As part of its new campaign, McDonald’s is celebrating all things breakfast. With McDelivery, contact-free ordering via the My McDonald’s App and as part of the gradual re-opening of McDonald’s restaurants in line with Government guidance, there will be a convenient breakfast offering for all.

McDonald’s breakfast contains quality ingredients, whether that’s the RSPCA assured British bacon and sausage in the Bacon Roll and McMuffins®, or the free-range eggs that are perfect every time. Check out McDonald’s Breakfast menu here: https://www.mcdonalds.com/gb/en-gb/menu/breakfast.html