Meet the founders of Amazon’s best selling eye gel Wake Skincare

Meet the founders of Amazon’s best selling eye gel Wake Skincare.

Wake is a UK based company who have recently launched on the market and are already Amazon’s best selling eye gel! As well as being a top choice for beauty bloggers, the eye gel has also received an abundance of positive customer reviews online.

The founders of Wake Skincare, Anton and Alex were at Leeds University together. During their time there they would often discuss business ideas, blue sky thinking they had aspirations of one day setting up their own business.

After graduating, they both tried their hands at different jobs/grad schemes but admittedly their hearts were never truly in it. Anton left his job and started a beard grooming business. Working in a busy office, he was always surrounded by screens and people working long hours. He noticed that his colleagues always appeared tired, stressed and wondered if there was anything he could do to help? He played with the idea of launching an Eye Gel designed for young professionals/students to help combat fatigue and this inspired him to set up ‘EyeWake’ in 2016. But he had no idea where to start!

Alex liked the idea and believed that he could add value to the business With a little persuasion, he left his job with minimal savings to support him and decided to go full time with Anton in launching EyeWake.

Anton and Alex invested every penny they had into the business and neither took a salary for the first eight months. They believed 100% in EyeWake and were determined it would be a success. They needed to be resourceful as a startup. They began by using Leeds University library as a temporary office/packing/logistics centre. They researched extensively and sourced amazing ingredients, reliable suppliers and started marketing the product. In the early days Anton’s parents kitchen cupboard doubled up as a holding area for our products, much to my mum’s displeasure!

Wake Eye Gel proved to be very successful in it’s UK launch. Motivated by their initial success the boys were very keen to grow their business further. They decided to move to New York and it was one of the best decisions they made, a year on they have rebranded to Wake Skincare and are Amazon’s best selling eye gel.

With an initial investment of £6,000.00, they have turned over £400,000.00 in the last financial year and are still growing!