Introducing Lily Zero, the first carbon neutral collection from Mulberry. With a name inspired by Mulberry’s commitment to becoming Net Zero by 2035, Lily Zero comprises twelve styles from the iconic Lily family, which are fully carbon neutral from field to shop floor.
Launched in 2010, the Lily collection has become one of Mulberry’s signature silhouettes. The soft and supple day-to- evening chain bag comes in a variety of sizes and styles including both original and Top Handle, all featuring the brand’s unique Postman’s Lock hardware.
The Lily Zero range is created by skilled craftspeople in Mulberry’s carbon neutral Somerset factories, and crafted in carbon neutral leather from a tannery in Germany which measures, reduces and offsets its carbon emissions. Alongside Lily Zero, the carbon neutral leather is used on all Heavy Grain styles, making up 26% of the Autumn-Winter 2022 collection. Mulberry has worked closely with the tannery for over a decade, demonstrating their commitment to partnering with the best suppliers in the industry to source sustainably.
A Life Cycle Assessment has also been undertaken to analyse the full carbon emissions of the range including components, transport, and packaging, all of which have been additionally offset with the World Land Trust, Mulberry’s carbon offsetting partner.
Lily Zero is available in a selection of classic and seasonal colours, from timeless Black and Oak to bright Mulberry Pink.
Alongside the new range, the Lily Zero campaign looks to the future, imagined as an ethereal, futuristic landscape, further enhanced through an Instagram AR filter. The filter opens a portal which allows the user to fully immerse themselves in the surreal environment, as well as virtually try on the new Lily.
Building on the ambitious commitments set out in Mulberry’s Made to Last manifesto last year, Lily Zero is the latest chapter in Mulberry’s transformation to a regenerative and circular model encompassing the entire supply chain, underpinning Mulberry’s ambition to reach Net Zero greenhouse gas emissions by 2035.
Exploring the origins of leather’s place in fashion history and its role in a sustainable future, Mulberry has launched the Made to Last podcast, hosted by fashion journalist Susie Lau. Bringing to life areas of the manifesto by the same name, the series takes the listener on a journey over three episodes speaking to a range of voices, from television presenter Miquita Oliver, to fashion designer Nicholas Daley, fashion historian Judith Watt and Rob Percival, writer and head of food policy at the Soil Association.