MURPHY’S ON MASS THIS ST PATRICK’S DAY

As UK drinkers continue to develop a taste for Irish Stout and discover beers beyond the market leader, Murphy’s Irish Stout has ramped up brewing to meet the rapidly growing popularity of the brand. And just in time, as half of Brits (55%) intend to head to their local to celebrate St. Patrick’s Day this weekend[1].

With Murphy’s Irish Stout currently experiencing unprecedented sales, this St Patrick’s Day is the classic Irish Stout has increased brewing to ensure no pubs run dry this weekend. Research conducted by parent company, HEINEKEN UK also reveals that one in four pubgoers are already considering Murphy’s Irish Stout for their St. Patrick’s Day celebration[2] – and this figure rises to 46% among existing Stout drinkers[3].

Unsurprisingly, Stout also emerged as the most popular drink choice for the St Patrick’s occasion, with 41% of pubgoers planning to enjoy it[4]. The spike in demand expected over St Patrick’s Day, follows a huge boost in sales in December, with pints of Murphy’s up a staggering 632%[5] in UK pubs and bars compared to the same period in 2023. The entire year of 2024 also saw a significant rise, with a 176% boost in draught sales overall.

To further counter this surge of interest, Murphy’s has now moved into retail and is available in 440ml cans in both four and ten packs. These have been rolled out this month into select supermarkets and convenience stores, expanding the brand’s reach even further.

Will Rice, on-trade director at HEINEKEN UK says: “We have seen unprecedented growth for Murphy’s over the last 18 months, and with St Patrick’s Day being such a key occasion for Irish Stout, we have ramped up brewing to ensure pubs will have enough Murphy’s to keep their punters happy.

“I want to reassure UK landlords and Stout lovers alike that with this uplift in production we’re confident no pubs need run dry this St Patrick’s Day.”

Currently, over 600 UK pubs are serving Murphy’s, and to help stout lovers find their perfect pint, HEINEKEN UK has launched a ‘Map O’Murphy’s,’ highlighting all the locations where fans can their hands on the Classic Irish Stout.