NAKED NOODLE REMEDY ROOMS HELP OVER 100 PEOPLE BREAK UP WITH POT NOODLE AFTER 1 IN 4 BRITS ADMIT FEELING POST SLURP GUILT

Naked Noodle has succeeded in its mission and has helped 120 people kick their Pot Noodle habit at its exclusive Remedy Rooms pop-up. The light hearted two-day event was designed to help noodle fans embrace a more flavourful way of life with Naked Noodles after stats revealed that 1 in 4 Brits feel guilty about eating Pot Noodle*.
The Remedy Rooms, hosted in London’s Shoreditch area, aimed to show noodle lovers that they can slurp loud and proud with Naked Noodle minus the post-indulgence guilt. In a survey* by the brand, 2,000 Brits were asked which noodle brands they would feel guilty about tucking into; Pot Noodle topped the table with 1 in 4 selecting the pot snack while Super Noodles followed second at just over 17%.

The enlightening and cleansing experience targeted instant noodle eaters who are growing up but not growing old. Naked believe it’s time to move on from the traditional Chicken and Mushroom pots that you’re used to and embrace a noodle that’s bursting with authentic South-East Asian flavours and all natural ingredients.

The tongue-in-cheek event saw guests embrace three treatments to help with their Pot Noodle ‘problem’. Naked Noodle therapists were on hand to take guests through their diagnosis where they were asked questions such as ‘Do you think you have a problem?’ and ‘Have you had an intervention before?’. Treatments included gong therapy with a cleansing sound bath, aromatic awakening therapy to breathe in the fresh ingredients found in Naked Noodle and relaxing sand therapy where guests could practice mindfulness and draw intricate noodle doodles.

To complete their noodle transformation, guests were asked to sign a cheeky waiver promising to resist Pot Noodle and endorse the Naked way of life. The brand is now confident it has transformed participants into strong independent noodle eaters, armed and ready to leave Pot Noodle behind.

Kevin Butterworth, marketing director at Symington’s said: “We sought to help noodle lovers embrace a more flavourful way of life – and we did just that. Noodle pot fans have been ashamed of their instant noodle desires for far too long and our job at the Remedy Rooms pop-up event was to abolish that notion and encourage people to slurp loud and proud with Naked.

“We welcomed 120 noodle fans through the doors across a two-day period and every single one faced the experience head on and in good fun. We’re confident that people will definitely reconsider reaching for those embarrassing noodle choices in future. All in all, the Remedy Rooms was a huge success and we hope we’ve equipped noodle eaters with the skills they need to embrace Naked for good!”

The event was part of a wider campaign to remind people why Naked is the noodle of choice for the more discerning palate. Naked Noodle provides legitimate south-east Asian flavours made with real, natural ingredients, in an instant. When asked what they most liked about the brand, over a sixth of Brits surveyed listed flavour as the best thing about Naked Noodle. Its tagline ‘Slurp Loud & Proud’ urges people to indulge in the bold and adventurous pot snack with pride.

The Naked Noodle Remedy Rooms pop-up wasn’t the first swipe the brand took at other noodle pots. The campaign saw Naked have a cheeky dig earlier that week after parking an ad trailer emblazoned with ‘A noodle that will leave you full of flavour, not sad and empty inside” outside the makers of Pot Noodle’s head office.

Naked Noodle is available in 10 authentic, pan-Asian flavours including Thai Green Curry and Beef Pho. With preparation under five minutes, it’s an excellent choice for those with busy lifestyles looking for healthier options that are still great tasting as well as those keen to experiment with bold and exciting flavours. In addition to Naked Noodle, the brand offers a range of products including the new On The Hob sachets, which can be enjoyed as an evening meal for two or as a snack.