New Adobe Research Reveals Consumers Struggle with Contracts – Acrobat AI Assistant Helps Bridge the Gap

New Adobe research has revealed that most UK consumers struggle with contracts, often signing agreements without fully understanding them. Today, Adobe is addressing this challenge with
new AI-powered contract intelligence features in Acrobat
AI Assistant, designed to help simplify complicated documents and empower consumers and small businesses to make informed decisions.

Simplifying Contracts for Consumers and Businesses

Contracts, whether for phone plans, mortgages, or subscription services, can often feel overwhelming, leaving many consumers and small business owners uncertain about the terms they are agreeing to. According to the latest
Adobe
Acrobat survey, 65% of consumers have signed agreements without fully understanding the terms, while 57% of small business owners have avoided signing a contract altogether due to uncertainty about the details.

AI-powered contract tools are in high demand, with 69% of UK consumers saying they would feel more confident using an AI assistant to summarise, compare, and securely review contracts. Understanding contracts requires significant time and effort, but Acrobat
AI Assistant removes these barriers by instantly summarising key terms, highlighting differences between contract versions, and providing clear, reliable explanations — all while ensuring data security.

“Customers open billions of contracts in Adobe Acrobat each month and AI can be a game changer in helping simplify their experience,” said Abhigyan Modi, senior vice president of Adobe Document Cloud. “We are introducing new capabilities to deliver contract
intelligence in Adobe AI Assistant, making it easier for customers to understand and compare these complex documents and providing citations to help them verify responses, all while keeping their data safe.”

A Smarter, Easier Way to Handle Contracts

Adobe Acrobat offers a comprehensive set of features and capabilities to help customers understand, review and sign contracts all in one app, including:

Contract intelligence: Acrobat AI Assistant automatically recognises when a document is a contract — including scanned documents — and tailors the experience, generating a contract overview, surfacing key terms in a single click, quickly summarising
information and recommending questions specific to customers’ documents.

Straightforward explanations — verified: Acrobat AI Assistant generates summaries and responses with clear language and clickable citations, making it fast and easy to navigate to the source and verify responses.

Compare and contrast: Quickly see differences between versions , check for consistency and catch discrepancies across up to 10 contracts — including scanned documents.

Secure sharing and signing: Easily review contracts with stakeholders and request e-signatures all in one app.

Get More Reliable Responses

Adobe Acrobat AI Assistant is built with robust data security protocols and aligned with Adobe’s AI Ethics principles, ensuring customer data is never used to train generative AI models or third-party LLMs. It enhances document understanding with AI and machine
learning from Liquid Mode, improving output accuracy and reliability. New contract intelligence capabilities leverage advanced prompt engineering for more precise responses. As a core tool for 650 million monthly users handling over 400 billion PDFs, Acrobat
AI Assistant, launched in February 2024, is transforming document workflows, with in-app customer interactions doubling quarter over quarter by the end of 2024.

Boosting Confidence in Contracts

Leveraging contract intelligence capabilities in Acrobat AI Assistant, business owners can quickly identify key dates in vendor contracts or prepare to review a new partnership agreement with their attorney. Finance teams can accelerate reviews of sales contracts
and more. Marketers can pinpoint changes in updated scopes of work and quickly find deliverables in brand and advertising partnerships. Consumers can quickly locate occupancy policies in apartment leases, find out-of-country charges in their mobile plans or
compare amenities between top venue choices for a special event.

Pricing and Availability

Customers can access the new contracts capabilities in
Acrobat
AI Assistant. Both free Reader and paid Acrobat for individual customers can purchase Acrobat AI Assistant as an add-on for £4.98 per month. The capabilities are available on desktop, web and mobile in worldwide
English; other languages will follow.