New book ‘This is DYSLEXIA’ launches to redefine and reshape what it means to be dyslexic.

With Dyslexia Awareness Month starting 1 October 2021, international charity Made By Dyslexia www.madebydyslexia.org has launched their new campaign ‘THIS is Dyslexia’, to help provide a greater understanding of the superpowers dyslexics bring to the world. Endorsed by Sir Richard Branson, the new activity will launch on 1 October with a social media campaign across Branson’s channels featuring Made By Dyslexia’s new ambassador, Sudanese-British basketballer, spoken-word poet and activist Asma Elbadawi who has written and performed a dedicated new poem to help celebrate the launch.

Alongside this is the launch of “This is Dyslexia” on October 7, the new book from Made By Dyslexia Founder and Chief Executive, Kate Griggs, and the unveiling of the new Made By Dyslexia website, which hosts free tools to assist teachers, educators, workplaces and employers to spot, support and empower every dyslexic mind.

It is estimated that by 2025, 50 per cent of jobs in the UK will be done by machines. The other 50 per cent carried out by the ‘human workforce’ will require precisely the skills that are so prominent among dyslexic people. One in five people are dyslexic, and #thisisdylexia shines a spotlight on the 20 per cent of our population who are already hardwired with the vital skills for the success of our future economy and society. (Statistics taken from The Dyslexic Dynamic Report by Manpower Talent Solutions and Made By Dyslexia.)

To help lead the charge in redefining dyslexia, the charity has teamed up with two young, bright, inspirational dyslexics who have tapped into their dyslexic strengths; Sudanese-British basketballer, activist and spoken word poet Asma Elbadawi and 12-year-old award-winning vegan BBC TV chef and entrepreneur Omari McQueen, to help the world understand, appreciate and support dyslexic thinking. They both champion the power of dyslexic thinking, and by nurturing their dyslexic strengths, they both have paved their own paths to fulfilment and success in life.

“We are so proud to have created the world’s largest community of dyslexic people and champions who, like us, are passionate about redefining dyslexia and helping the world to recognise the value of our skills and talents” said Founder of Made By Dyslexia, Kate Griggs

Made By Dyslexia Founder and Chief Executive, Kate Griggs, will be launching her new book “This is Dyslexia” on October 7th, available for pre-order now, which will explore how dyslexia has shaped our past and how harnessing its strengths is vital to our future.

The book will look at topics such as:

How to identify dyslexia in children and adults
What Dyslexic Thinking skills usually look like
How Dyslexic Thinking will be vital for our future workforce
How to empower dyslexic people around you
How everyone can make a difference – from families to teachers and employers
To support their mission to redefine dyslexia, the global charity has created a wide range of informative assets such as downloadable factsheets, interactive guides and toolkits, all of which are available on their brand-new website. To assist teachers, educators, workplaces and employers to spot, support and empower every dyslexic mind, they have developed two initiatives; Connect The Spots, a free and simple two-hour training course in partnership with Microsoft, which will help parents, teachers and educators spot dyslexia and be able to offer the correct support; and Join The Dots, a simple guide that outlines the value of Dyslexic thinking and offers employers, recruiters and managers four simple steps to empower dyslexic thinking in the workplace in order to better support dyslexic employees. Encouraging dyslexics to stand out and share their dyslexic strengths with pride, a #MadeByDyslexia toolkit is also available, and includes a set of badges, social assets and email signatures.

Join the Made by Dyslexia conversation by following, liking, or sharing their news and information from any of their social media platforms – Instagram, Facebook, Twitter, LinkedIn, YouTube – using the hashtags #MadeByDyslexia and #ThisIsDyslexia