New Demographic Data & Population Mapping Solution is Helping Councils, Retail & Leisure Understand & Benefit Communities

Place Informatics, the leading provider of footfall and location visitor behaviour data monitoring in the UK has recently expanded its portfolio of services and is now offering local councils and businesses detailed analysis of local populations using socio-demographic and socio-economic data combined with advanced Geographic Information Systems (GIS) mapping technology.

The advanced solution allows councils, planners and retail or leisure sites to assess the characteristics of a population, analyse visitor behaviour and start to make informed decisions to help benefit local communities and economies. The data includes an overview of social grade, disposable income, spending habits and details of working households which can help businesses understand what goods and services to offer in locations and informs councils on what their local community needs, such as education and other requirements.

Along with the detailed data on a population in a set location the service also utilises GIS Mapping technology to connect the detailed data to a map, offering an invaluable solution for assessing an area.

This solution includes:

Drive Time Data– Find out where people come from and the catchment areas for potential new visitors alongside the drive, cycling or walking distance estimations linked to the socio-demographic analysis of a population.

Population overview– An assessment of how affluent or socially deprived each postcode area

Working Households – Insights into the number of working households, dwelling types and ownership status

Disposable Income– Analyse what goods and services people in a postcode are most likely to spend their disposable income on

Comparison to National Average– Easily compare local demographic data to national averages to discover actionable insights

Social Grade– Knowing the social profile of the population helps to guide commercial decisions

Place Informatics helps organisations understand how a local population behaves, where visitors come from, where they visit and how they interact and behave in any location. By using mobile GPS data, Place Informatics can provide actionable insights which help support and enable decision-making – to assist in health and safety, conservation, events, marketing and proving return on investment for economic regeneration projects.

Clive Hall, CEO of Place Informatics, commented, “Demographic data combined with the visitor footfall data sets from the Place Informatics dashboard, gives our clients a powerful means to assess the characteristics of a population, analyse visitor behaviour and start to make real informed decisions.

This data along with our mapping solution allows councils and organisations to understand local populations in detail and therefore offer the right services and utilities that will actually benefit and help communities.”