New DVLA campaign highlights consequences for drivers who evade vehicle tax
DVLA has launched a new advertising campaign in 11 areas around the country targeting drivers who haven’t taxed their vehicles.
The message is clear to motorists – if you don’t tax your vehicle on time, DVLA check will take action: tax it or lose it.
The 11 areas of the UK have been targeted where vehicle tax evasion is highest (based on the number of enforcement actions that took place in 2018).
| Area | Clamped | Fines or Penalties | Totals |
|---|---|---|---|
| London | 27,605 | 94,550 | 122,155 |
| Northern Ireland | 5,516 | 67,944 | 73,460 |
| Birmingham | 5,076 | 50,045 | 55,121 |
| Manchester | 7,573 | 26,214 | 33,787 |
| Glasgow | 2,666 | 29,705 | 32,371 |
| Sheffield | 3,987 | 25,291 | 29,278 |
| Cardiff | 3,021 | 24,598 | 27,619 |
| Nottingham | 3,507 | 21,346 | 24,853 |
| Bristol | 3,496 | 20,412 | 23,908 |
| Leicester | 3,344 | 19,196 | 22,540 |
| Coventry | 1,257 | 18,193 | 19,450 |
The advertising campaign focuses on the consequences of not taxing your vehicle – from financial penalties to court action to clamping and finally the loss of a car.
A giant clamp at the centre of the campaign image reflects the fact that DVLA take enforcement action against untaxed vehicles on streets across the country and it will happen to you if you don’t tax your vehicle on time.
