New research finds 4/5 parents don’t understand kids modern day slang

Nearly 9/10 (86 percent) of British parents do not understand their children’s modern day slang, new research from ODEON Cinemas has revealed.

Words such as ‘sick’, ‘savage’ and ‘squad’ are among those baffling British parents, whilst acronyms that stem from social media including IRL (in real life), AFS (away from screen) and BFF (best friend forever) are also causing parents headaches.

Parents say their children are using up to three slang words per day they do not know the meaning of.

ODEON commissioned the research to develop a new training programme for its cinema colleagues, specifically designed to help make the cinema-going experience as stress free for families as possible. As part of this, it has trained its colleagues on kids slang to help them better communicate with child guests.

The top five kids slang words were revealed to be Obvs meaning ‘obviously’ (53%), Sick meaning something great (49%), Awks meaning ‘awkward’ (41%), Squad meaning ‘a group of friends’ (26%) and Savage meaning someone who has done something considered bold or feisty (24%).