New Research Shows Female Founders are More Focused on Increasing Profits and Growth Over Next 12 months

Global expenses app, ExpenseOnDemand, has commissioned an extensive survey of business leaders* to understand how firms are utilising tech, the demand for tailored solutions and the biggest challenges they face over the next 12 months. The survey showed what female founders and business leaders are focused on for the year ahead with 1 in 3 (36%) stating that increasing profit was the main focus while 23% are looking to grow their businesses.

In comparison, male founders and business leaders are less optimistic with 40% focused on managing costs and nearly 1 in 4 (23%) concerned about clients paying them. Furthermore, 19% of male founders admitted they are concerned about the future and surviving the next 12 months with only 16% of females admitting this is a concern.

The findings show how female founders take a different approach to managing their business compared to their male counterparts, often taking a much more optimistic and pragmatic approach, especially when it comes to planning for the future, with millions more focused on growth and increasing profit. They are also much more likely to implement the right tech solutions with 1 in 6 (16%) saying automating as many processes as possible was critical to helping with growth.

At ExpenseOnDemand we have listened to our clients and allow businesses to hand-pick the services they need, and we offer a completely tailored solution to mirror their current business processes. We have also updated the app to make it easier for hybrid working and offer automated solutions to monitor employee claims and highlight any dubious and duplicate expenses.

Sunil Nigam, Founder at ExpenseOnDemand, commented, “We commissioned our report to help us understand what businesses want from their tech provider and what business leaders and founders are concerned about over the next 12 months. Managing and monitoring employee expenses is challenging especially with a remote workforce and that is why we offer a flexible and tailored solution and work with our clients to match their needs.

ExpenseOnDemand will allow you to automate all your staff expenses and we pride ourselves on ensuring our tech is market-leading and our costs are not only completely transparent but also very competitive.”