New Survey Shows 80% of Consumers Research Local Business Before Visiting and Over a Third Still Don’t have a Website or Online Presence

Brand Highlighters is a leading digital services partner for hundreds of UK businesses and the industry experts believe millions of SMEs in the UK are missing out on growth opportunities by not utilising their online proposition. Astonishingly according to recent research* over a third (36%) of small and local businesses in the UK still don’t have a website or online presence and are missing out on thousands of potential customers.

New research on consumer spending* has highlighted that 80% of customers will research a local business before visiting or purchasing goods and services which means over 1.5 million small businesses in the UK are missing out on the vast majority of potential customers. Having a website or online presence doesn’t have to be expensive or time consuming and can be vital to helping small business grow and even survive in the current climate.

At Brand Highlighters we focuses on assisting clients to improve their operational performance, deliver products and services more effectively and efficiently, and expand their operations both locally and into new markets across the UK and internationally. We offer a unique blend of creative and technical experts that allows us to deliver the best results at very competitive budgets.

Utilising your local community online using a website and SEO can be a fantastic and cost-effective marketing tool for small business and can help secure new customers and build brand awareness both locally and nationally.

Jon Hobbs, Director at Brand Highlighterscommented, “Put simply If you don’t have an online presence for your business, you’ll miss out on valuable online traffic. Local business owners shoudln’t ignore 80% of their potential customer’s by not having an online proposition. In the past 20 years, Google has updated its algorithm several times to improve the quality of results in its search engine and the focus has been more on local searches and results.
Our team at Brand Highlighters understand small businesses and can work to ensure they maximise impact online both locally and nationally.”