One in 10 British women has £250 of unused night time products in their bathroom cabinet!

ONE in ten British women has £250 of unused night time products that they use in their bathroom cabinet; that’s £475m worth of skincare products wasting away in the nation’s bathrooms*.

The reasons for not using the expensive lotions and potions they’ve purchased include feeling overly tired (33 per cent), scrolling social media (8 per cent) and a preference for Netflix and Chill (15 per cent) rather than neck creams and vitamin pills as the main reasons for neglecting their skincare routine.

This data was collated from a study by rejuvenating sleep mask, yu-nu, which delved into the nation’s evening skincare routines and found that the average Brit only uses 60 per cent of the beauty products they buy.

The typical Brit is willing to spend £170 on a product if it guaranteed to refresh their appearance. This rises to a peak when we hit 35 years of age, when the average value increases to a whopping £280 versus £173 for those aged 25 and just £77 for those aged 55+.

Yu-nu’s survey also found that one in ten Brits indulge nightly in habits that will make for less than beautifying sleep, and that the average UK man or woman undertakes these habits three nights per week. Half of us admit to sitting on our smartphones in bed even though they know it’ll stop them nodding off and half of us also admit to falling asleep in front of the TV on the sofa. Meanwhile a third have passed out from drinking too much wine and 12 per cent of the nation has conked out while working from home into the night.

Those surveyed admitted that they know these bad habits affect their sleep and their appearance; they also stated that they know the beautifying effect of a good night’s sleep, with a third saying they look better and 45 per cent saying they get more compliments about their appearance after sleeping well.

The study also found that one million British women, and perhaps surprisingly, half a million British men, don’t take their make-up off before bed because they don’t want their partner to see them barefaced.

Sally Bonser, spokeswoman for nanu, the personalised sleep experts behind the yu-nu sleep mask, said: “Getting a good night’s rest is so important for physical and mental health, as well as for helping us to look and feel better.

“It’s interesting to see how many of us know we’re doing our skin and sleep a disservice each evening yet continue to indulge in bad habits; it’s also fascinating to see how much money we’re investing in skincare that we either don’t use or reduce the effectiveness of by neglecting something that’s free of charge – sleep!” yunu offers Brits the perfect sleep hack, effortlessly boosting your skin while you snooze.

yu-nu is a moisturising sleep mask that’s encased in a luxuriously soft microvelour and enriched with organic probiotics; the mask works to effortlessly boost skincare as well as helping wearers to get a great night’s sleep by blocking out all light. The probiotics in the mask’s treatment are clinically proven to tackle skin dryness, dullness, wrinkle depth and leave the delicate eye area feeling fresh, as well as seeming more youthful and rejuvenated in appearance.