OnePlus lights up the night sky with urban ‘Moonbow’

OnePlus lit up London’s skies with a ‘Moonbow’, a rare and awe-inspiring natural phenomenon that is only ever seen in a handful of remote locations around the world.

Moonbows occur when the light from the moon is refracted through water droplets in the air, meaning they are more likely to be spotted in Victoria Falls than in a city centre.

Never seen before in an urban location, OnePlus recreated the Moonbow using high-powered light projections beamed through a wall of mist set under the light of the full moon, to create London’s very own Moonbow in front of the Tower Bridge.

With research revealing that three quarters (76 percent) of UK millennials have become more suspicious of filtered imagery on social media over the past year, and over half (60 percent) plan to post only authentic images, non-filtered content from now on, the OnePlus ‘True Colors’ campaign responds perfectly to the increase in demand for a more authentic and natural visual aesthetic.

The #TrueColors Moonbow has been inspired by OnePlus’ partnership with Hasselblad, one of the world’s leading manufacturers of cameras and lenses. Hasselblad is renowned for their iconic design, uncompromising image quality, and exquisite treatment of natural colors.The OnePlus 9 Series with Hasselblad Camera for Mobile features Hasselblad’s iconic natural color calibration.

The OnePlus 9 Series brings beautiful, natural-looking color to photos. In naturally occurring Moonbows, the light is usually too faint to excite the cone receptors in the human eye making it extremely difficult to discern its natural colors. The capabilities of the OnePlus 9 Series make it the perfect camera to capture the phenomena as nature intended.

Talking about the unique event, Kate Parkyn, Associate Marketing Director, OnePlus Europe, Said, “Moonbows are beautiful and rare and give those who see them the opportunity to witness a true natural phenomenon. By partnering with world famous camera manufacturer Hasselblad to create the OnePlus 9 Series, we’ve given people the opportunity to capture their world in beautiful and natural colors, showing their true colors – and potentially win a chance to travel the world too.”

Showcasing the Moonbow’s true colors through the OnePlus 9 Series marks the brand’s first step in its #TrueColors campaign, encouraging people around the world to share pictures of what True means to them, reflecting their original stories and the world around them, also reversing the acceptance of the doctored and filtered images that have become custom.

Over the next four weeks, entrants will be set weekly themes on the subject of true: True Attitude, True Love, True Freedom and True You, and each week Hasselblad photographer Julius Hirtzberger will choose the winner who will receive a OnePlus 9 Series handset and other goodies. There will also be an opportunity to enter the True World Experience competition, where six winners will each be given the chance to travel to one of six continents, documenting it all on the OnePlus 9 Series.