OUTDOORWEAR LABEL ACAI ANNOUNCE 100% YEAR-TO-YEAR GROWTH AND PLANS FOR FURTHER EXPANSION
Women’s outdoor-wear label ACAI is pleased to announce it has seen 100% year-to-year growth from October 2020 to October 2021. The brand’s success story is set to continue into 2022 owing to a large investment in resources as well as announcing yet another record-breaking month in November, with a 62% year on year growth from November 2020 to November 2021.
In addition to their record sales, ACAI have grown their workforce to match the increasing demand, expanding their staff from four team members to seventeen from October 2020 – December 2021. They are also currently recruiting for a further three positions which will raise their headcount to twenty.
For 2022, further growth initiatives include international expansion into Germany within the first quarter, which the brand hopes will support their ambitious target to double the business. To facilitate this, ACAI have invested in an office space and innovative fulfilment systems to meet the future demand.
Neil Mahon, Chief Operations Officer elaborates:
‘We have invested in the latest technology to manage our full cycle of purchase, sales, finance & fulfilment for the next 5 years. This significant investment, alongside our recent move into purpose-built office and warehouse space will support our fast-growing domestic market and provide the platform to launch our brand internationally.’
Founded in 2016, the ACAI brand has gone from strength to strength. Lead by Co-founder and Creative Director Kasia Bromley and husband Joe, the ACAI brand is designed by women and for women, to produce high performance, technical gear that exudes style and confidence.
ACAI ensure to combine effortlessly simple and high end, fashionable shapes with the latest in technological innovation, to achieve a range that delivers on both style and performance. Initially famed for its signature Skinny Outdoor Trousers, ACAI has since expanded its offering to now include a range of performance shorts, jeans, t-shirts, sweaters and accessories, all of which have been designed to flatter the female form.
Kasia Bromley, Co-Founder and Creative Director comments:
‘I am delighted we have been able to support over 70,000 women to get outdoors and enjoy the health benefits of doing so. Our mission is to inspire and help women feel confident when they are outdoorsing and I look forward to sharing this message further as ACAI grows and we increase our range further this year.’
Throughout 2021, ACAI echoed the pioneering flair which has become synonymous with the brand into their ‘Outdoorsing’ and ‘Bright Friday’ campaigns. To pave the way and redetermine the limits placed on what women can wear and do in the outdoors, ACAI’s on-going ‘Outdoorsing’ campaign aims to inspire more women to enjoy the physical and mental health benefits of spending time outside. The campaign is led by several influential names to encourage women to get outdoors. Names include: celebrities such as Gabby Logan, Kirsty Gallacher and Helen Skelton; doctors Julie Smith and Megan Rossi; chefs Jasmine Hemsley and Clodagh Mckenna; and influencers Jess Warner @theonlygirlinthehouse, Jule Rebaudo @stylonylon and Suze Renner @luxurycolumnist.
In contrast to the heavily discounted promotions seen by the brands competitors surrounding Black Friday, ACAI decided to put their promotional activity towards raising money for the charity, Women In Sport. Their ‘Bright Friday’ campaign encouraged women to put on their brightest outdoor kits to bring a splash of colour to Black Friday, whilst donating 10% of all customer transaction made across cyber weekend (26th-29th November 2021). This resulting in raising over £23k for Women In Sport.
