OVER HALF OF BRITS ADMIT TO HAVING A HOLIDAY ROMANCE, AND IT’S NOT JUST SINGLETONS…

Holidaymakers in search of sun, sea, and sand are also looking for love according to new research, as over half (58%) of Brits admit to having a holiday fling. And it’s not just singles looking to mingle, with two in five (44%) confessing they were married or in relationship at the time.

The data from mobile phone, gadget, and travel insurance company, loveit coverit, reveals what makes Brits open to finding a new conquest while on holiday, and why those in “committed” relationships have had their heads turned.

It’s clear that the allure of a holiday gets Brits lusting after love, as over two thirds (69%) admit it’s fun to have a quick fling when they know things will end once they return home. For others, holidays simply “bring it out in them” (66%), whilst three in five (60%) reveal their love life at home was non-existent.

For those already coupled up, the findings were even more surprising, with more than a third (35%) agreeing they wanted a good story to share when they got home. Just under a quarter (24%) say their partner at the time wasn’t giving them enough attention.

Reasons given by people in relationships as to why they had a holiday romance:

1. It’s fun to have a quick fling when they know things will end once they return home (73%)

2. Their love life at home was non-existent (64%)

3. There’s something about holidays that bring it out in them (61%)

4. They were drunk (51%)

5. They wanted a good story to share back home (35%)

6. They knew my partner would never find out (26%)

7. Their partner at the time wasn’t giving them enough attention (24%)

8. They were bored in their relationship (28%)

9. They wanted to show their fling off on social media (21%)

For those who say they would consider having a holiday fling, two in five (42%) admit it would be to get over an ex, almost one in three (29%) want to find out what it’s like to be with someone from a different nationality, and one in five (21%) are up for having a flirtatious experience on a work trip.

When it comes to getting frisky on holiday, public spaces like the beach (18%), in a car (10%), and in a bar (8%) are the top places for sexual encounters, while others admit to doing the deed in a ski lift, a vineyard, a jungle, and even in a place of worship.

Toby Stubbington, Managing Director at loveit coverit said: “We were intrigued to find out whether Brits find love on holiday, and while we all like to let loose and enjoy our time away, it clearly affects some more than others.

“There’s so much to enjoy from being on holiday, whether it’s the culture, food, new experiences or in this case new people too. One thing’s for sure, the saying “what happens on holiday, stays on holiday” rings true for many Brits.”