OVER HALF OF BRITS APPRECIATE HOLIDAYS IN THE UK MORE THAN EVER BEFORE

As global tourism has a bit of a reset due to the pandemic and Brexit, and travel abroad remains more
complicated, family-owned holiday park operator, Haulfryn, has launched their The Way We Holiday Now
report.

Using data from a survey commissioned by Haulfryn*, combined with their own data and experiences, the report
exploresthe evolution of the UK holiday over the past 85 years; how holidays began, what really makes a holiday
special now, and what they will look like going forward. It delves into how we have reached the watershed
moment in the holiday sector that we find ourselves in today with staycation holidays reigning supreme.

What we expect from a holiday today is very different from 85 years ago, but some things remain true. The
report takes a deep dive into Brits’ greater appreciation of the UK and a desire to holiday closer to home in this
new era of responsible tourism, sustainable and sympathetic development. Our yearning to be closer to green
spaces and natural environments has increased our pursuits to holiday in beautiful scenic locations with fresh
air and private space to escape routine life with our nearest and dearest.

Echo Lu, CEO of Haulfryn Group Ltd, commented, “As a family-owned business with a pioneering spirit that has
always enabled us to stay ahead of the curve, we created ‘The Way We Holiday Now’ report to help us shape the
future of UK holiday homes to suit the wants and needs of our current, and also future, holidaymakers and
homeowners.

The UK holiday sector is having a defining moment. Whilst this moment has been coming for some time, there is
no doubt that the combination of the pandemic, Brexit and the climate crisis have accelerated this new era that
we find ourselves in. The past few months have shown us the benefits of slowing down and pursuing simple
pleasures – escaping routine lives to enjoy beautiful natural scenery with our loved ones. That is how the UK
holiday began and is where we return to 85 years later, as Brits really appreciate the joy of now.”