Oxford is the UK’s most Instagrammable university

New analysis has found that Oxford is the most Instagrammable university in the UK. 

International education provider Oxford-Royale.com analysed each of the UK’s 132 universities based on how many times they had been hashtagged in a post on Instagram.

Ranking as the most Instagrammable university in the UK is University of Oxford, with 326,439 posts – 100,000 more than the second place on the list, and just over four times more posts than the 10th ranking University of Manchester.  

In second place is the University of Cambridge with 223,484 Instagram posts, making Oxbridge the most Instagrammable Universities in the country. 

In third place is London School of Economics and Political Science with 192,000 posts on Instagram, and the only London university to make the top ten.  

UWE ranks fourth and is one of two former polytechnic universities in the top 10 Instagrammable universities. 

Coventry University and University of Birmingham provide a strong showing for the midlands, placing in fifth and sixth with 96,978 and 93,578 posts respectively.

University of Glasgow ranks as Scotland’s most Instagrammable university thanks to 92,624 posts putting it in seventh place, ahead of rival institutions University of Edinburgh (16th place, 57,282 posts) and St Andrews (58th place, 22,808 posts)

Newcastle University ranks eighth overall and as the North East’s most Insta-worthy campus with 83,466 posts, while the University of Leeds is the only Yorkshire institution to feature in the top ten, counting 81,397 posts.

University of Manchester places 10th in the rankings with 76,129 posts on Instagram. 

80% of the top 10 most Instagrammable Universities are part of the Russell Group, while some universities have not been tagged on Instagram at all, such as Royal Agricultural University or Leeds Trinity.  

According to Sproutsocial, 87% of Gen Z (18–24-year-olds) use social media, with 93% using Instagram and 88% on Snapchat.

William Humphreys, CEO & Founder, Oxford Royale Academy (ORA) commented on the findings: “After the pandemic, with students having a difficult time studying at home or during the lockdown, returning to a beautiful campus is likely boost spirits and create an ideal atmosphere for these young people’s development. This generation of students has grown up with social media as an integral part of their lives, so it is interesting to look at how universities rank outside of the traditional academic factors.”

The analysis was conducted by Oxford Royale, a summer school company that allows students to be taught by unique and diverse faculty from Oxbridge academics, Ivy League lecturers, and industry professionals.