Pizza Hut saw a 50% increase in organic traffic

To sustain growth and increase organic traffic in Europe, Pizza Hut launched a vast project to redesign its websites. With the objective to increase Pizza Hut’s local search visibility in the countries where they operate, they identified two key initiatives: the standardization of the websites and the deployment of store locators. Pizza Hut chose the BRIDGE solution over an alternative American provider because of their continued innovation to optimize the digital journey to drive footfall. BRIDGE is the leader in online to offline marketing solutions in Europe and is part of the SoLocal Group.

Thanks to the BRIDGE solution, each country now has its own customized store locator and local pages highlighting each individual Pizza Hut location. On each local page, visitors will find contact details, address, opening hours, as well as the different services offered by the specific Pizza Hut location. The store locator also includes different conversion features such as online booking for “dine in” restaurants along with delivery options to increase sales.

Many countries including Poland, Malta and Germany have already set up their store locators. Spain and Portugal are expected to do so in the near future. The main objective has been to increase organic traffic for local search queries such as “Pizza + City”. Beyond organic traffic, the store locator will allow consumers to be directed to the Pizza Hut ecommerce pages.