Premium milkshake and dairy brand Shaken Udder is enjoying its best ever year

Spurred on by new product development, brand collaborations, packaging updates and its biggest on-pack promotion to date, Shaken Udder is proving that delicious and high quality dairy products are in high demand.

A successful collaboration with Rodda’s Clotted Cream in April saw the launch of its Strawberries & Clotted Cream Milkshake into Waitrose and quickly became one of the brand’s top three best sellers. Since the launch, Waitrose has also increased listings of the product by 42% due to customer demand and high sales.

In June, Shaken Udder relaunched and rebranded Uber Udder, its large-format milkshakes into 750ml bottles and has achieved well over a 100% uplift in sales since moving to the new format.

Alongside the brand’s numerous appearances at music festivals throughout the summer, where revellers can’t get enough of the shakes, a very successful summer-long on-pack promotion, which featured an eye-catching shrink-wrap design and the chance for customers to win £1000, also drove sales and attracted a new range of customers to Shaken Udder.