Rekorderlig Brings the World’s First “Cold Sauna” to the UK and it is Peachy

This week is predicted to be another scorcher of a week in London, and Rekorderlig Cider wants to give Londoner’s a refreshingly light-hearted respite from the city heat. Popping up in London, on 22nd August, at Broadgate Tower, Liverpool Street, from 12pm – 6pm, passers-by will have the opportunity to sample Rekorderlig’s latest refreshing flavour in a stylishly Swedish, first-of-a-kind, purpose built “Cold Sauna”.

Inside the wooden peach shaped sauna, the temperature is controlled at 16 degrees C, designed for Londoner’s to refresh and rediscover their carefree spirit. So, this summer, be a little bit quirky, blow a raspberry to hot and stuffy commutes and take a refreshing break with an ice cold Rekorderlig Peach-Raspberry flavoured cider. Unlike Swedish saunas, clothes are not an optional choice for Rekorderlig’s Cold Sauna experience, so peaches (and raspberries) will be covered.

Commuters have consistently dubbed the Central Line as the worst tube line in the capital… Well, Rekorderlig has heard these cries and invites hot and bothered city goers who are coming and going from Liverpool Street, to embrace the brand’s carefree, playful and cheeky spirit by heading down to experience the world’s first “Cold Sauna”. Built to encourage those who are looking for a respite from the city heat and a break from the daily grind, Rekorderlig’s “Cold Sauna” embraces the essence of “be a little Fruktig” (Swedish for “fruity”) creating a moment of pause for fun-loving visitors to park their peaches. With the first 200 visitors receiving a complimentary can of Rekorderlig’s chilled Peach-Raspberry flavoured cider.

Rekorderlig Cider is inspired by the light-hearted spirit of Sweden. The “Cold Sauna” represents its dedication to creating quirky moments that bring people together and has been designed to mark the launch of Rekorderlig’s new Peach-Raspberry flavoured cider. The new flavour combines peach, with a hint of raspberry, to provide a refreshingly lighter taste without too much sweetness, but a whole lot of peachy character, perfect for summer sipping. Pantone coined ‘Peach Fuzz’ the colour of 2024, so Peach-Raspberry is bang on trend. Rekorderlig’s Cold Sauna will be popping up across the summer for consumers and festival goers across the UK to enjoy. Look out for the wooden peach shaped sauna at Hackney Bridge, London from 23rd – 27th August.