Renaissance tour: Searches for silver fashion and cowboy boots skyrocket

Analysis of Google search data reveals that online searches for various fashion terms have exploded worldwide in the past day after the first night of Beyoncé’s Renaissance tour.

A new finding by fashion site Nasty Gal reveals that online interest in ‘metallic cowboy boots’ skyrocketed 488% after the first night of tour, according to the analysis of Google search data. Google searches for ‘silver cowboy boots’ have also risen 300% worldwide in the past day, as well as searches for ‘disco cowboy hat’, which are up 525%, just like the one from the Renaissance tour poster.

Searches for ‘silver bodysuit’ and ‘silver corset’ have also risen 426% and 669%, respectively, since the first night of the tour, in addition to ‘thigh-high boots’, which have increased 203%, inspired by Beyoncé’s own ruched white thigh-high boots worn on stage by GEDEBE.

A spokesperson for Nasty Gal commented on the findings: “Beyoncé’s highly anticipated Renaissance tour is finally upon us, and for those fans lucky enough to get their hands on the coveted tickets, the perfect Beyoncé-inspired outfit is also needed for the night.

“Google searches for the term ‘Renaissance tour outfits’ have increased by 658% in the past seven days, suggesting that the first night of the tour has urged fans to look for outfit inspiration that reflects the Renaissance album’s futuristic-cowboy aesthetic. These increases in searches tell us exactly what everyone is wearing to the tour, with many fans wanting to emulate Beyoncé iconic and daring style, so expect to see plenty of chromatic cowboy boots, head-to-toe silver, and disco-embellished cowboy hats on your tour date.”