Represent open a retail space in Selfridges, Manchester Exchange

Represent shall fortify their dominance in the British fashion scene, opening a retail space just under 1000 sq ft in Selfridges, Manchester Exchange. The store will be showcasing the Represent Spring Summer 23 collection, entitled Storms in Heaven, amongst many of their bestsellers.

Having had recent success with similar spaces in the likes of Flannels, END., Selfridges Trafford & London, in addition to international reach with Berlin’s KaDeWe, opening this vast storefront in the brand’s hometown is a move which just makes sense.

George Heaton (Founder) says: “‘Having a presence in our hometown Selfridges is an important landmark for Represent and myself. What Selfridges stands for aligns with exactly what we at Represent are, luxury in every form. We wanted this space to draw eyes when entering the store, so the unique build looks striking but minimal in its flat white palette, which hosts our latest pops of colour from the spring summer collection alongside some exciting exclusive garments only available here”.

The range is flooded with colour and statement graphics, with standout pieces on display including the Storms in Heaven Varsity Jacket, Denim Jacket, T-Shirt and Hoodie. Other notable garments include a vast array of versatile legwear; including Represent’s new Utility Pant, Relaxed Pant, Split Denim and Carpenter Denim, in addition to a select range of Represent’s bestselling footwear silhouettes and Owners’ Club Collection.

To celebrate the inauguration of the opulent space, Represent are to host an evening within the store on March 2nd. Brothers and founders of the brand, George and Mike Heaton, will be in attendance, alongside a DJ set and open bar to entertain and cater to guests of the intimate event. The evening shall run between 7 and 9pm