SAILOR JERRY x SANS PATRIE LAUNCH STREETWEAR CAPSULE COLLECTION: ‘BORDERLESS’

Today, Sailor Jerry Spiced Rum announced a new collaboration with Sans Patrie, a multi-discipline tattoo studio and streetwear label, founded by fashion designer and celebrity tattoo artist , Delphin Musquet in 2022.

Fans will be able to snap-up the Sailor Jerry x Sans Patrie ‘Borderless’ capsule collection including tracksuit set – with a matching pullover hoodie and bottoms directly from the Sans Patrie website, from today.

Sans Patrie Founder Delphin said: “The Borderless campaign with Sailor Jerry Spiced Rum encapsulates “Without Nation” – the literal definition of Sans Patrie in French. We believe in a philosophy that transcends geographical boundaries and embraces diversity and inclusivity. And for us, barber shops are creative spaces that represent themes in my mind of a borderless world, where individuals can connect and collaborate regardless of their nationality, ethnicity, or cultural background. We want to bring the melting pot to life in all its glory.”

Inspired by East London’s melting-pot, the two brands coming together represent the fusion of innovative mindsets. Both showcasing a mutual appreciation of tattoo artistry as a means of creativity and self-expression, the campaign content pays homage to the artisan landscape – a love letter to barber shop culture and the art of craftsmanship found in these communal spaces.

Modeled by Delphin himself, the editorial style shots encapsulate the relationship between Sailor Jerry’s heritage in tattoo culture, through a contemporary lens, shot on location in the in the heart of Shoreditch, East London at Ruffians Barber Shop.

And that’s not it. In October there will be an opportunity for fans to be tattooed by Delphin himself, for FREE.

Yes, you heard us correctly, those wishing to be inked by the world-class tattoo studio and join its roster of impressive VIP clients, including the likes of award-winning music video director Cole Bennett, Grammy award winning star Alanis Morissette, Bristol-born punk band Idles, Arctic Monkeys drummer Matt Helders and Emmy-winning actor Julian Morris, then here is your chance.

The duo are launching a prize draw in which fans could win a tattoo with Sans Patrie or some limited-edition Sailor Jerry merch. There are two tattoo sessions, for which winners can choose one of six specially designed illustrations, including ships, hearts and swallows in Delphin’s unique fine line style, and 600 merch bundles (consisting of a branded baseball cap and palm-sized bluetooth speaker) up for grabs.

To enter, purchase a promotional bottle of Sailor Jerry Spiced Rum 70cl from any retailer or a Sailor Jerry serve from any on-trade outlet, then visit https://winwith.sailorjerry.com/, complete the entry form and upload a copy of the receipt. The promotion is only available to those over 18 years old and closes on 30 November 2024. For more details on how to enter and full T&Cs, head to https://winwith.sailorjerry.com/

Sailor Jerry Spice Rum x Sans Patrie have also created a new limited-edition bottle, featuring a unique design penned by Delphin, which will be gifted to fans of the brand in the coming months.

Karen Daly, Senior Brand Manager at Sailor Jerry added: Sailor Jerry Spiced Rum and Sans Patrie share the same principles of being creative, promoting self-expression and inclusivity. The ‘Borderless’ campaign aims to bring people together, no matter where they’re from, be it any city, country or continent across the world. The combination of apparel, speakers and limited-edition bottles is our nod to all creative industries and raising a glass to self-expression.