Sainsbury’s stores launch skincare consultations with L’Oreal Group

For the first time, Sainsbury’s customers in London and across the UK can experience a personalised, technology-driven skincare consultation in-store, with the help of L’Oreal’s ModiFace technology.

L’Oréal Groupe brands Garnier and L’Oréal Paris have partnered with Sainsbury’s to launch in-store skincare consultations in over 100 stores across the UK. Expert skincare and personalised recommendations will be offered in the grocery category for the first time, using L’Oréal’s AI-driven skincare technology from ModiFace to scan customer’s faces to deliver tailored skincare advice. Skincare consultation take-over spaces will be launching in Sainsbury’s stores from north to south, helping customers across the country learn about skincare concerns and build personalised skincare routines.

L’Oréal Groupe brands have trained Sainsbury’s Beauty Experts on L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools built using the Groupe’s exclusive ModiFace technology. The tool harnesses 20 years of research and a database of more than 15,000 faces to deliver personalised routines based on an individual user’s skin type and needs, simply by taking a selfie.

The service seeks to make skincare recommendations more accessible by bringing technology-driven personalised advice to customers in the grocery sector, as the category continues to grow and as people continue to prioritise their skin health – with 95% of UK women now using skincare and 85% of women saying they see skincare as a form of selfcare (L’Oreal Skincare U&A 2022 (Agency “CV)).

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L’Oréal UK and Ireland: “More than ever, we know that our consumers want to be sure they are making the right choices when spending their money, and the increased interest in their skin health and skincare needs is no exception. L’Oréal Groupe’s acquisition of ModiFace in 2018 is a key enabler for our Beauty Tech and innovation, allowing us to develop services that help create the future of beauty, which means customers can shop for tailored skincare in the supermarket aisles for the first time.”

Sophie Hogg, Director of Category – Health and Beauty at Sainsbury’s said: “Our Beauty Experts play an important role in supporting customers shopping our beauty ranges in our stores and this fantastic technology will mean they can provide an even more tailored and personal service. The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”