Searches for ‘Goop’ rise 195% after Gwyneth Paltrow trial win

Analysis of Google search data reveals that online searches for Gwyneth Paltrow’s lifestyle brand ‘Goop’ exploded 195% worldwide just hours after Gwyneth Paltrow won her case in court.

A new finding by Japan-101 reveals that online searches for ‘Goop’ skyrocketed to almost triple the average volume in one day, a monumental spike in people Googling for the brand, according to the analysis of Google search data. Searches for ‘skiing trips’ have also risen 142% worldwide in the last week as a result of the explosive trial.

The world-famous actress appeared in a court in Utah in a ski-crash lawsuit which saw Paltrow being accused of causing serious injury to a fellow skier. However, the court found Paltrow not guilty of any wrongdoing, leading to Paltrow winning $1 in damages. Gwyneth Paltrow’s controversial albeit popular brand, Goop, has seen a surge of interest due to the actress’s time in court.

A spokesperson for Japan-101 commented on the findings:

“Gwyneth Paltrow’s appearance in court has sent the internet into a frenzy with every detail making headlines. However, whilst Paltrow only won $1 in damages, these findings suggest that the actress-turned-businesswoman can expect to receive far more from purchases through Goop on various products. It will be interesting to see if these searches do indeed translate into sales.”