A small group of fitness pros and business owners are launching a new concept

A small group of fitness pros and business owners are launching a new concept in health and fitness to get everyone more active , even if they are complete novices.

The founders are Essex based Angela Knox, Scott Macey and Mark Nicoll.

Keep Fit Eat Fit Ltd is a new website that has been nearly 2 years in the making, and it offers a unique membership model providing video based exercise routines to people of all levels, including complete beginners and those who don’t have access to gyms.

As well as the paid fitness memberships, all visitors to the website have access to a constantly expanding library of healthy cooking shows and recipes, as well as a wealth of written information which informs people about all aspects of health and fitness. There is also an online shop selling a range of high quality food products, branded clothing and environmentally friendly vacuum water bottles.

This website was conceived after the founders realised that huge amounts of people spend large chunks of their life sitting down, and not doing any exercise at all – or the frequency is so random due to their busy lifestyles that it has no sustained benefit.

They also realised that there is a limited supply of high quality websites offering information in an easily digestible form, and decided that production values were key in order to clearly show people what to do, how to perform exercise properly, and to encourage people to get involved with healthy eating. To this end, the partners have set up their own film and photographic studiowhich they have built for the purpose of content creation, as well as hiring to external clients.