Sons, Don’t Forget Mum: Survey Shows Nearly Half of You Have

WHILE WE’D all like to be labelled as the favourite child, it’s men who are least likely to gain the title as new research reveals they’re the most forgettable when it comes to remembering plans with their mums.

A new survey of 1,071 UK adults by the leading multi-store gift card, One4all Gift Cards, found that nearly half (49%) of the men surveyed confess to having forgotten a special or planned occasion with their mum, compared to only 31% of women.

It seems more than 1 in 5 (22%) men have even forgotten to send their mum a message, such as wishing her a happy birthday, while only 15% of women admit to doing this.

However, when it comes to Brits making it up to their mums, men are in fact the big spenders, as nearly 1 in 3 (31%) have spent £50 or more on their mum compared to only 19% of women.

Looking at how Brits spend this money, the most popular gifts and experiences included planning a lunch or dinner (37%), planning a surprise visit or meal (22%) or taking her for a spa day (13%).

Some gifts don’t cost the earth either and included going round to see her (37%), having a video call (22%) and making her breakfast in bed (13%).

Lou Hickey, Marketing Director at One4all Gift Cards, commented: “We all know how tricky it can be to find the perfect gift for your mum, and made even harder when we forget a special occasion and feel like we need to make an even bigger gesture to make up for it.

“It’s clear from the research that your chosen gift doesn’t need to cost the world, as there are many thoughtful gifts which only require time but will show mums how much they mean to you – from bringing her breakfast in bed to ringing her up for a chat.”

The One4all Gift Card can be spent with over 170 brands in-store or online with participating retailers, and can be loaded with anything from £10 to £120. It is easy to buy from your local Post Office, Tesco, selected Morrisons, Co-op, Sainsbury’s, Waitrose and Iceland supermarkets nationwide, as well as online at one4all.com.