SUBWAY® PARTNERS WITH CHARITY FARESHARE AND COMEDIAN & TV PERSONALITY JUDI LOVE TO HELP FEED THE FESTIVE SPIRIT
### Strictly Embargoed Until 00:01 on 13/12/2022 ### *** FREE FOR EDITORIAL USE *** EDITORIAL USE ONLY: Comedian and TV personality Judi Love took a turn behind a Subway® counter to surprise guests and celebrate the launch of Subway’s partnership with FareShare, the UK’s biggest charity fighting hunger and food waste - which will see £1 from every item on their Festive Menu purchased between 13th – 24th December donated to the charity, providing the equivalent of up to 800,000 meals to those in need this festive season. Issue date 13th December 2022.
Subway® has today launched a partnership with charity FareShare to support those who may need it most amid the current cost-of-living crisis – backed by comedian & TV personality Judi Love who joined Subway’s Sandwich Artists™ to prepare Subs and surprise guests in store.
From 13th – 24th December, Subway will donate £1 from every Festive Menu item purchased to Fareshare* – the UK’s biggest charity fighting hunger and tackling food waste.
Just £1 helps FareShare redistribute the equivalent of four meals to those in need, with Subway’s donation expected to provide up to 800,000 meals*.
The FareShare partnership launches following research which reveals half of Brits (50%) feeling the impact of rising food prices and energy inflation are more appreciative and grateful for what they have, with over a quarter (26%) agreeing they were more likely to offer to help others if they felt they were struggling, as a result of the cost-of-living crisis.
Over a third (38%) of charitable Brits feel they have more of an understanding and better appreciation of other people’s financial situations amid the cost-of-living crisis, with over a quarter (26%) saying they were likely to donate to a foodbank and over half (53%) revealing they would be more likely to help people out in smaller ‘everyday’ ways.
With around 10 million people, including 2.6 million children, said to be going hungry amid the current cost of living crisis and ‘food insecurity’ doubling since the pandemic It’s more important than ever to support communities across the UK this festive season.
Fronting the campaign is the vibrant, straight-talking stand-up comedian & TV personality Judi Love, who is ready to cut through the noise and bring the people what they want – savings on quick-service, healthy and nutritious meals, and to make their cash go that bit further when it counts most.
Judi Love, who launched the partnership in store said: “We all know it’s an incredibly tough time for many at the moment, which is why it’s more important than ever to support those committed to making a difference and feeding the festive spirit this winter. Subway®’s partnership with FareShare and their ‘Sub You’ initiative is doing just that. So, get yourself down to your local store and help us share the love this festive season!”
Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful to Subway, whose fundraising will help get more good-to-eat surplus food, that may otherwise go to waste, to our network of nearly 9,500 charities and community groups. By purchasing from Subway’s Festive Menu, you’ll be able to help over a million people across the UK, who are being impacted by the cost of living crisis, get access to the food they need.”
Subway®’s partnership with FareShare has been launched as part of the sandwich brand’s ‘Sub You’ campaign – an initiative to support Brits with deals and promotions on healthy and nutritious meals.
Following research, which revealed over two thirds (65%) of Brits are eating out less in response to the cost of-living crisis and a fifth (21%) are cutting down on healthy meals to make savings, Subway®’s ‘Sub You’ is committed to keeping communities eating and feeling positive during these tough times.
With approximately 4.2 million people expected to benefit from the new roll out of offers, Subway’s ‘Sub You’ will see a selection of deals and promotions launch over the coming month, bringing some welcome festive spirit to the current economic doom and gloom many are experiencing.
Angelina Gosal, Head of Marketing UK & Ireland at Subway comments: “We’re really excited to be launching our Sub You campaign with Judi Love and raise awareness of the great deals that Subway® is offering this festive season. At Subway® we’re committed to supporting local communities and our partnerships with FareShare and the CC Foundation are our chance to help those who might need it across the UK and Ireland this winter.”
Sub You’s deals kickstarted with Subway’s app-exclusive advent calendar featuring 12 cost-saving offers until 27th December, with Subway offering its iconic Footlong from only £3.99 this week. For upcoming ‘Sub You’ deals and promotions on tasty meals and snacks, download the Subway® App here: https://subwayrewards.uk/home
*For Festive Menu items purchased between 13th – 24th December 2022 in store, via third-party delivery and mobile order on the Subway App, up to the value of £200,000 (UK sales only). FareShare is a registered charity in England, charity number 1100051.
