The ‘British Way’ in Casinos
Statistics to find out how the British public play in casinos, whether live, online, or land-based, along with other sectors, are collated and released twice yearly. This information is used by casino owners and operators, game developers, writers and anyone else with an interest in them. We’re going to delve in to see how Brits like to play.
An Overview
Perhaps one of the most notable things is that remote, or online, gaming has outperformed non-remote, or land-based, gaming. The tech advancements in this area have enabled the online live casino experience to come closer to what’s experienced at a land-based one.
With the wide range of games available, such as bingo and the slots, and other games being developed, like slingo, which is a mix of both these two games, players have plenty to choose from. When themes or genres are added to this mix, such as the Wild West or carnival, their choice widens further.
But it doesn’t stop there, as players are also able to choose whether they want a live dealer or caller in some live casino games at Paddy Power, which include bingo, poker, slingo, and blackjack. Having these options means players can play the same game but differently, or chose a completely different game.
Online Casinos have the Highest Increase
The 22.5% increase can be broken down into games. The most popular casino game for Brits is slots, which make up 72.5% of the revenue from 2020 to 2021. Roulette is next at 13.2% and then blackjack at 4.9%. The remaining 5.9% is split among different live online casino games.
Online casinos have seen a 22.5% increase in profits between 2019 and 2020, which is the biggest growth overall. It bought in just over £4 million between April 2020 and March 2021. Sports betting came in second, with a 13.5% increase of £2.6 million during the same period, and bingo came in third with a 5.8% increase at £189 million.
Being able to play games whenever and wherever players want to has opened up the market to an even wider audience. For instance, a player could be travelling on public transport or sitting in their garden when they decide to play at an online casino. This flexibility isn’t always available in other gaming industries.
A Remote Following
Aside from the lotteries, both national and otherwise, Brits tend to favour remote, or online gaming. This is in every other area, bar online arcades, which saw a -39.6 decrease in revenue between April 2020 and March 2021.
These figures would seem to indicate that Brits are beginning to prefer online gaming. What’s more, an increase is seen in different remote areas, like online bingo, sports betting and live casinos. It’s no wonder that owners of these types of online sites are heavily invested in using the latest technology across their business.
Perhaps it could be virtual reality (VR) that can be used to make a better customer experience, or blockchain to open up crypto payments on their site. No matter what it is, making the business run efficiently means a better experience for players and staff alike.
When it comes to live online casinos, it’s interesting to see how different gaming areas match up to one another, and how they fare when broken down into smaller parts. Slots are known for being firm favourites in casinos, both online and land-based amongst Brits and in other countries, like America.
Seeing trends like this, and being able to observe how they may change is a good way to see whether the popularity of certain games will grow and how this will affect the industry, overall. Casino operators can use this to plan when it comes to their overall business model, going forward.
