NOT ALL dads can impress their kids it seems, as only 35% of Brits say their dad is cool according to new research – but just what makes and breaks the cool factor when it comes to UK dads.

A new survey of 2,006 UK adults, from One4all Gift Cards, has released who the nation deems the coolest celebrity dad, with some surprising ‘cool factors’ revealed.

When asked what makes a dad cool, 39% of the nation say the ability to be honest ranks high on the list, followed by being themselves (38%) and being dependable (37%).

More than 1 in 3 (37%) say being a friend and a dad makes them cool, followed by a dad who takes an interest in your likes and interests (34%).

The survey further revealed who the nation voted as the coolest celebrity dad, with ex-football star and tattoo enthusiast David Beckham (19%) taking the top spot, followed by Dwayne ‘The Rock’ Johnson (18%) and British royal family member Prince William (15%) – showing who Brits aspire their father’s to be like.

More than 1 in 10 (15%) think Gordon Ramsey has ‘cool dad’ status, while 14% voted for British actor and star of Luther, Idris Elba, which completed the top five.

Looking at what Brits find embarrassing about dads and the traits which make them uncool, drunken antics (33%), dad dancing (27%) and telling bad or ‘dad’ jokes (24%) appeared top of the list.

Nearly 1 in 5 (17%) say an unstylish wardrobe makes a dad embarrassing while 13% say showing baby pictures to friends awards them with an uncool dad title.

The research further revealed which traits the nation feels are important for a dad to have, with a staggering 45% saying being understanding is vital, followed by honesty (44%) and kindness (43%).

Aoife Davey, Senior Marketing Director at One4all Gift Cards, comments on the findings: “It can be difficult for parents to find the balance between being friends with their children whilst still enforcing rules and discipline – so it’s unsurprising that not all dads are claiming the ‘cool dad’ status.

“Although dads can be embarrassing from time to time, they’re still always there to lend an ear, help with home DIY and support you as best they can, so with Father’s Day fast approaching, now is the perfect time to show the dad or father figure in your life just how much they mean to you. The One4all Gift Card offers the gift of choice and allows dad to pick a gift that he really wants this year!”

Top 10 coolest celebrity dads:

David Beckham (19%)
Dwayne ‘The Rock’ Johnson (18%)
Prince William (15%)
Gordon Ramsey (15%)
Idris Elba (14%)
Ryan Reynolds (13%)
Robbie Williams (11%)
James Cordon (11%)
Jamie Oliver (10%)
Rio Ferdinand (8%)

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